German luxury TV maker, Loewe, has announced its return to the market following a significant investment from Skytec Group Ltd.

Intent on learning from any previous shortcomings having suspended operations in July 2019, the parent company plans to work closely with Loewe to turn the manufacturer into a global TV brand over the course of the next decade by employing modern technologies and savvy strategic partnerships.

One such partnership is with state-owned electronics powerhouse, Hisense, which has solidified the strength of the bond by moving onto Loewe’s lot in Kronach, Germany. This procurement partnership with Hisense has led to the development of a new operating platform, due to launch in September, alongside various advancements in contemporary technology to rival the current crop of competitors, including integrated platforms such as Netflix and Amazon Prime as standard. The maker underlines however, that all new models will carry the hallmarks of traditional Loewe products, thanks to their sophisticated design credentials and ‘Made in Germany’ ethos.

On top of this, Loewe is bolstering all core product sales with a five-year, pan-European warranty and the Loewe UK subsidiary is housing spare parts in the UK via global-wide service partner, Let Me Repair, based in Glasgow. This guarantees faster delivery times for dealers and, in turn, swifter resolutions for customers.

Loewe now has approximately 150 people employed at its HQ in Kronach, with former management team Alan Whyte and Patricia Smith at the helm of UK operations. The UK extension will be the only European subsidiary, with renewed collaborations with major retailers such as Harrods and Selfridges already in place. The brand is now in the process of rebuilding its supply chain with dealers both old and new throughout the UK, who will benefit from local stock holding for the first time since 2007.

“We are delighted to bring Loewe back to the market with the help of Skytec Group Ltd.”, says Alan Whyte. “Its leadership team is filled with strong and like-minded individuals, all of whom have Loewe’s best interests at heart. Already, we are witnessing positive changes in the company’s approach, and we look forward to a bright and prosperous future for this renowned global brand.”

The brand tells EI that Loewe will be launching initially into the UK’s independent retail and custom install markets. It’s taking a direct approach with custom installers, instead of utilising a distribution partner and is keen to develop key relationships and ensure that the level of service is uniform across all channels

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