German luxury technology brand Loewe has announced the launch of Loewe Systems GmbH, a new Berlin-based company dedicated to developing fully integrated high-end audio and audiovisual solutions for the automotive, residential, marine and luxury mobility sectors.
The move marks a significant strategic expansion for Loewe beyond its traditional consumer electronics business, positioning the company as an engineering and technology partner for brands seeking bespoke acoustic and visual environments. The new business will develop integrated solutions for automotive manufacturers, luxury homes, superyachts, recreational vehicles and other premium mobility applications.
Building on more than a century of German engineering heritage, Loewe Systems will combine advanced audio engineering, system integration and luxury craftsmanship to create immersive audiovisual experiences tailored to individual projects.
The launch follows Loewe Technology’s acquisition of French audio specialist Cabasse in April 2026, strengthening the group’s expertise in premium loudspeaker technology, acoustics and audiovisual engineering.
Loewe Systems is led by Alexander Meisen as Managing Director, alongside Ajan Hannemann as Director of Acoustics and Robert Schletze as Director of Automotive Engineering. The company says the leadership team brings extensive experience across luxury automotive, residential and high-performance audio sectors.
Alexander Meisen, Managing Director of Loewe Systems GmbH, says, “Exceptional sound should not be confined to a single environment. Whether at home, on the road, at sea or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life. With the support of the Loewe Group and the expertise of our team, we are uniquely positioned to deliver world-class solutions across multiple industries.”
Rather than supplying individual components, Loewe Systems will focus on complete audiovisual ecosystems, covering acoustic architecture, loudspeaker integration, DSP calibration, user interfaces, display technologies and projection systems.
Aslan Khabliev, CEO of Loewe Technology GmbH, says, “The market increasingly demands holistic solutions rather than standalone products. With the creation of Loewe Systems and the addition of Cabasse to our group, we now have the expertise, technology and engineering capabilities to deliver fully integrated premium environments at the highest level.”
The company has also announced that football star Kylian Mbappé has joined Loewe Systems as both a shareholder and global brand ambassador, supporting the company’s international growth ambitions and strengthening his existing relationship with the Loewe Group.
While Loewe Technology will continue to focus on the group’s consumer electronics business, Loewe Systems will operate exclusively in the B2B market, delivering bespoke integrated solutions for automotive OEMs, luxury property developers, hospitality groups, yacht builders and premium mobility brands worldwide.
The news underlined a growing trend where luxury AV companies seek to make partnerships across many sectors to integrate thier solutions directly into other company’s products in the automotive, marine and other sectors rather than relying on direct sales to consumers.
Who knows where it will go next, systems in space craft? not so far fetched, Bose has a well documented relationship with NASA, although this tends to be more on the labs side, space ships next?