Lewis CaliburnLoewe has launched Loewe antares, a new generation of premium Smart TV. Inspired by Loewe’s commitment to innovation in luxury AV products, antares brings together timeless design, picture quality, intelligent technology and flexibility in one elegantly crafted OLED television.
At its core, Loewe antares OLED TV is built around the belief that no two homes – and no two owners – are the same. From its distinctive widescreen monitor-inspired silhouette emphasising the horizontal orientation, refined materiality, flexibility and sound personalisation options, Loewe antares has been designed to adapt to individual lifestyles and interiors.
Optional aluminium onlays, in Silver and Black colour ways, interchangeable design elements and a range of setup solutions including a ‘floor2ceiling’ stand, several rotating floor stands, including some with Loewe magic.motion for motorised rotation via remote control and different wall mount solutions allow users to create a television that feels uniquely their own.
Each OLED module is individually calibrated before leaving the Loewe factory in Kronach, ensuring colour accuracy, contrast and a viewing experience that remains faithful to the filmmaker’s intent. Combined with advanced image processing and support for leading HDR formats, Loewe antares are optimised to deliver cinematic picture quality characterised by depth, realism and nuance.
antares features Loewe invisible sound technology, combining discreetly integrated speakers with impressive acoustic performance that complements its minimalist widescreen monitor design. Built around a flexible audio concept, users can choose between the integrated sound system, the optional soundbar antares with 80 watts of front firing stereo sound, or seamless integration with external audio solutions.
The intelligent sound engineering also allows for the Smart TV to operate as a centre speaker for multi-channel home cinema setups. This scalable approach allows the entertainment experience to evolve over time, adapting to different rooms, lifestyles and listening preferences.
“With antares, we are introducing the most individual Smart TV Loewe has ever created,” says Aslan Khabliev, CEO. “For decades, Loewe has been synonymous with design, innovation and individuality. Loewe antares takes that philosophy further than ever before, combining exceptional picture quality, intelligent technology and unprecedented freedom of choice in one beautifully crafted product.”
Beneath its exterior, Loewe antares brings together an entertainment platform designed for the demands of modern viewing, also integrating all streaming platforms including Disney+, Netflix, Prime Video, Apple TV, YouTube and Spotify.
Featuring individually calibrated 4K Ultra HD OLED technology, Loewe os9, advanced streaming capabilities and the Loewe dual channel platform, antares delivers performance across live television, on-demand content and gaming.
HDMI 2.1 connectivity with support for 4K Ultra HD at up to 144Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) ensures a responsive gaming experience, while integrated AI comfort features, voice control, Apple AirPlay, Matter compatibility and seamless smart home and home automation integration are brought onboard to make everyday use intuitive.
Loewe antares is available now in screen sizes from 42 to 65in, priced from €2,500-€4,000 / £2,500 – £4,000 and offers a broad ecosystem of alu onlays in special colour variants, setup and sound solutions.
This also includes the optional soundbar antares – delivering 80 watts of front-firing stereo sound, priced at €300 / £300.