Kim Kardashian And Kanye West want to watch films like the rest of us.

Problem: camera crews and paparazzi document the couple’s every move.

Luckily for them, Prima Cinema has produced a solution allowing them to watch movies opening in theatres in their luxury £13m home in California.

Kimye recently had the Prima Cinema system installed, footing the initial hardware cost of £23,000, then paying £324 per rental for a 24-hour period.

If little North nods off mid-film and they want to re-watch the movie again, that’s another £324. Your local video store doesn’t look so bad now, huh?

After signing up to the service, users have to purchase 10 films upfront, totalling Mr and Mrs West’s bill at £25,956.

As one would hope for that price tag, Prima Cinema strives to bring films to its members via a fingerprint reader as they are released to the general public.

However, Prima’s small print states that the initial availability of some films may sometimes be delayed due to technical, licensing, creative reasons – or other reasons outside of its control.

It is worth noting that films reside on the user’s Prima Cinema Movie Player during the theatrical release windows, which can vary from film to film.

The Wests aren’t the only celebrities investing in the technology, with Mila Kunis, Ashton Kutcher and Ellen DeGeneres also investing in Prima Cinema technology.

“Before Prima Cinema, only invited Hollywood insiders were able to view theatrically released films at home,” says Prima Cinema.

“No longer. Prima Cinema is the first premium entertainment company that delivers Hollywood films directly to your private home theatre.”

Any questions? Read on!

How Does Prima Cinema Work?

Prima Cinema is only intended for private, residential, non-commercial use and must be installed by a Prima Cinema authorised dealer into a professionally-installed home theatre which meets Hollywood Studio and Prima Cinema specified standards – in other words, it can’t be transported to another person’s house.

Using Prima Cinema’s proprietary system, encrypted films are continuously and securely delivered over the Internet and stored locally, allowing for instant playback and no streaming or buffering during viewing.

Where is Prima Cinema available?

Prima Cinema is currently available in the United States and must be purchased through a Prima Cinema authorised dealer.

There has been no comment as yet as to whether the technology will make its way across the pond to Europe.

Where can potential members purchase the Prima Cinema System?

The Prima Cinema system can only be purchased through and installed by trained Prima Cinema authorised dealers which can be found via a dealer search on the company’s website.

Where can the Prima Cinema system be installed?

The Prima Cinema system may only be installed in an approved member’s private home theatre.

What films are available on Prima Cinema?

The current schedule of films now showing and coming soon can be found on Prima Cinema’s website on the Films page. This includes 3D films.

How long is a film-viewing period?

Members may watch a film for one full viewing in a 24-hour window. An additional transaction is required for each additional viewing.

How does the Prima Cinema System work?

With Prima Cinema’s proprietary system, encrypted films are continuously and securely delivered over the Internet and stored locally on the user’s Prima Cinema Movie Player, allowing for instant playback and no streaming or buffering during viewing. In order to begin a film viewing, an enrolled Prima member just swipes his or her finger on the Prima Cinema Fingerprint Reader.

Is Prima Cinema compatible with your existing private home theatre equipment?

In short, yes. The Prima Cinema Movie Player outputs audio and video over HDMI and will interface directly with virtually all modern home projectors, audio receivers and processors.

Is a high speed broadband connection required?

Yes: a speed of at least 10Mbs is recommended, while 20Mbs or higher provides the best solution. Commercial grade Internet is preferred.

Is a static IP address required?

Yes: a static IP address is a security feature that ensures constant communications between the Prima Cinema Movie Player and Prima Cinema.

What Do You Get?

• The Prima Cinema Movie Player
• ‘Twice the sharpness’ of Blu-ray
• 1080p24 FullHD for 2D and 3D content
• 10-bit format ‘delivers over 1 billion colour capability’
• Aspect ratios ‘identical to theatrical master’
• Up to 50 full-length films stored locally for playback


• Uncompressed PCM format
• Digital master theatrical surround sound

• RAID-5 disk storage
• System self check and monitoring 24/7
• Filtered air intake, redundant blowers for quiet cooling


• HDMI 1: Primary audio and video output
• HDMI 2: Audio output only for amplification
• RJ-45 Ethernet
• USB service ports


• Two redundant universal power supplies on separate circuits


• Steel frame, 3U, 19” rack mount player

Fingerprint Reader

• Fingerprint Sensor
• Finger-swipe with liveness detection


• RJ-45 Power over Ethernet

More on exclusive home cinema…

Inside Chris Evans’ Sony/Steinway Lyngdorf Home Cinema

For £1.8 million, you could get an IMAX private theatre in your house

No more articles