It is not the first time the Oculus Rift has been available for sale, with the Facebook-owned company previously offering the headset to developers for $350 (converted into local currency when bought abroad).
The consumer version of the headset is rumoured to be around the same amount of money as the developer edition, but to take advantage of it, users will also need to own a PC capable of powering it, bringing the total cost to around £1,000.
Facebook, which bought Oculus for $2bn (£1.3bn) in 2014, plans to use Oculus for more than just virtual reality gaming however, which is the focus of Sony’s PlayStation VR. The Rift is being tipped as a device that will revolutionise “communications, media and entertainment, education and other areas.”
Sales of the Oculus Rift will begin at 8AM PT (16:00 GMT), with the VR headset also present on the show floor at CES 2016 in Las Vegas.