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Sonos will host the brand’s largest trade show experience ever at ISE 2025, featuring new professional products, live training and more.

Sonos is set to make a significant impact at ISE 2025 with its largest and most immersive trade show presence yet. Visitors can find Sonos on Stand 2F800, where the company will showcase its latest innovations designed to elevate homes and businesses with audio experiences. New product highlights include Era 100 Pro, the Arc Ultra soundbar featuring Sonos’ new Sound Motion technology, and the company’s updated search API that extends compatibility and functionality with third-party control systems. Visitors can also attend Sonos professional training courses taking place on the stand each day during ISE.

Dunja LaRosa, Sonos Chief Revenue Officer says, “At Sonos, we’re shaping the future of audio for every space—and our expanded presence at ISE 2025 further underscores our commitment to serving the commercial audio market. Sonos continues to invest in creating simple, holistic solutions across hardware, control and content to meet the reliability, flexibility and efficiency needs of professional installers and their clients. We’re especially excited to showcase the recently debuted Era 100 Pro, our first solution for professional installation in light-commercial and residential markets. We will also be hosting a variety of new innovations and enhancements across our portfolio, allowing partners to get hands-on and experience a unique perspective of our technologies.”

Made up of 12 distinct areas – and more than five times the space of its ISE 2024 offering – the Sonos stand will host sections dedicated to commercial, architectural and home theatre audio markets, as well as an on-site training area.

On show for the first time at ISE is the Era 100 Pro, a professional speaker designed to deliver rich sound, elegant design and versatile control. With Power over Ethernet, Era 100 Pro simplifies the installation process for professionals by eliminating the cost and complexities of having to install AC mains at each speaker location. A dedicated commercial space will showcase Era 100 Pro mounted in different layouts using the Era 100 Pro Surface Mount, which enables installation in any orientation.

A separate speakeasy room will also feature six Era 100 Pro units mounted on the walls and ceiling, highlighting its professional features as well as ‘zones’, which allows users to configure speakers together into a predictable, unified entity to control larger scale installations. Era 100 Pro speakers will also be mounted in the café bar area to provide background audio.

Meanwhile, the home theatre area will spotlight the Arc Ultra soundbar which delivers a 9.1.4 Dolby Atmos spatial audio experience in a sleek design. Arc Ultra also debuts the brand’s Sound Motion technology, created to reduce the size of the transducer while supercharging the bass, allowing bigger, better sound to be delivered from smaller products. Sonos Era 300speakers and Sub 4subwoofers will round out the system, delivering an immersive home theatre experience. Arc Ultra’s proprietary technology will also be on display visually to allow attendees to see the inner workings of the soundbar.

A partnerships wall will demonstrate how the new Sonos search API is strengthening compatibility with third-party control systems. Separate areas include an architectural audio space showcasing in-wall, in-ceiling and outdoor speakers by Sonos and Sonance, a Sonos Ace headphones listening bar and additional demo and meeting rooms.

The Sonos global training team will deliver a series of sessions on the Sonos stand, covering Era 100 Pro; Arc Ultra & Sub 4; Intro to Sonos; Sonos Networking and Sonos Partnerships.To view the full training schedule or to secure a space, head to the Sonos ISE 2025 [booking page]. Spaces are limited, so it’s advisable to book soon to avoid disappointment.

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