Daniel J SaitRako Controls is continuing to invest in its brand development and industry presence with the appointment of a new Digital & Communications Manager, reinforcing its focus on strengthening engagement across the professional lighting control market.
The lighting control specialist has welcomed Madeline Watson to its marketing team, bringing in a communications professional with a strong background in PR, marketing and digital strategy.
Madeline joins Rako with experience spanning brand development, media relations and multi-channel communications, providing a well-rounded skill set to support the company’s ongoing growth. Her appointment reflects Rako’s continued commitment to building a clear, consistent and engaging brand voice across the custom install sector.
In her new role, Madeline will focus on developing and expanding Rako’s digital presence while shaping its wider communications strategy. A key priority will be ensuring a cohesive approach across all channels, helping to further strengthen the company’s identity and visibility within the market.
Alongside this, Madeline will play an active role in building and maintaining relationships with industry media, partners and customers, while supporting broader marketing initiatives aimed at increasing awareness of Rako’s lighting control solutions.
Madeline’s appointment comes at a significant time for the company, says Rako, as it continues to broaden its reach and reinforce its position as a leading provider of lighting control technology. The company adds that her fresh perspective will help to further elevate its brand profile and support its long-term strategic objectives within an evolving industry landscape.
Commenting on her appointment, Madeline says, “I’m delighted to be joining Rako Controls at such an exciting time and look forward to supporting the team in driving the brand’s continued growth.”
