Philips OLED TVs Add Dolby Vision/Atmos, Alexa, Android Pie, Bowers & Wilkins

When Philips TV’s 2nd gen P5 equipped OLED TVs were launched eyebrows were raised with this come-back brand driven under-license by TP Vision offering some really top performing TVs in 2018 with the company’s 803 & 903 models winning more than 43 awards and two independent ‘blind’ picture shoot-outs.

New for Philips 2019 OLED TVs is a 3rd generation of the P5, implemented in a special two-chip arrangement that maintains the optimised order of processing of the original P5, but adds additional computational power to key intensive parts of the processing chain – to produce what the maker says is a 20% PQ improvement over the 2nd generation P5 chip.

Also new for 2019 is the inclusion of Dolby Vision, allowing Philips to offer all current forms of HDR functionality – HDR10, HDR10+, Dolby Vision & HLG – across the entire TV range, from the new OLED sets to the latest 6000 Series.

The maker says Dolby Vision transforms the TV experience with ultra-vivid picture quality — incredible brightness, contrast, detail, and colour that bring entertainment to life. When compared to a standard picture, Dolby Vision can deliver colours that are up to 40 times brighter, and blacks that are 10 times darker.

The original Philips TV P5 engine was designed to analyse and individually address each of the Five Pillars that together define overall picture quality; source perfection, sharpness, colour, contrast and motion.

Third generation P5 brings improved noise reduction, sharpness and contrast to all sources, including PQ improvements for Philips unique Perfect Natural Reality feature, plus better HDR performance. The third generation P5 engine will bring outstanding PQ processing to both HDR10 & HDR10+ sources and, for the first time, to Dolby Vision enabled content, says their creator.

Excellent noise reduction performance has always been a key element within the P5’s processing suite, thanks to motion detection working in combination with spatial and temporal noise reduction to allow the maximum reduction of noise, but without introducing annoying detail blurring or smearing.

The 3rd generation of Philips TV’s P5 adds de-contour enhancement, bit-depth calculation and sparse filtering to produce an cleaner, sharper image.

Staying sharp

For sharpness performance, the original P5’s Detail Enhancer feature has been further improved by adding a Detail Protection and Restoration function to the original Detail Meter, to ensure better results when transforming the original pixels into better, sharper pixels. A new Dejaggy filter is also said to be especially effective when applied to low and high angle diagonal lines.

The result is a visibly more refined image with finer lines and deeper details to create an impression of more image depth.

Contrast, and in particular the unique Perfect Natural Reality feature, has also been improved by a new specular detection function plus better region classification and skin tone protection in conjunction with inverse tone mapping. The result is a more realistic
image with deeper details, which again create more depth impression and help to transform SDR content into an HDR-like picture.

The new and upgraded features can also combine to improve HDR10/HDR10+ performance.

For HDR content the 3rd gen P5 removes the problem of loss of detail in very dark areas, ensures there’s no colour clipping in very bright and colourful scenes and removes any unwanted banding or gradients on skin tones.

TP Vision says the Philips TV PQ team has worked in close partnership with Dolby to enable the key benefits of P5 to deliver a spectacular viewing experience while retaining artistic intent.

The 3rd generation P5 can also improve SDR and HDR 10/HDR10+ images with less noise, artefacts with picture quality that is both sharper and smoother.

Range Specifications

This year also see’s other enhancements, via sound by Bowers & Wilkins, Dolby Vision and Dolby Atmos, Android Pie and Alexa Built-in.

As well as the more powerful 3rd generation P5 processor, the 2019 line up adds more sets featuring sound by Bowers and Wilkins, plus Android Pie (9) coming to Philips Android TVs and Alexa built-in coming to Philips Saphi Smart TV platform, as well as Dolby Vision and Dolby Atmos included in more than 90% of the 2019 range.

Product Specification highlights from the 2019 range

Philips OLED TV 804 / 854 – 55in- 65in

  • Ultra Slim 4K OLED UHD TV.
  • 1000 Nit peak light output.
  • New more powerful 3rd Generation P5 Processor.
  • Improved Perfect Natural Reality contrast feature.
  • New Ultra-resolution Pro feature.
  • Dolby Vision and Dolby Atmos.
  • HDR10+ and HLG compatibility.
  • 3-Sided Ambilight.
  • 50W – Philips 2.1 Sound System.
  • Android TV Pie (9) OS with Google Assistant built-in and ‘Works with Alexa’.
  • Premium minimalistic European design.
  • OLED804 – has chrome frame and ultra-slim metal feet.
  • OLED854 – has chrome frame and dark chrome swivel T-bar stand.

Philips 9104 LCD – European design & craftsmanship with Georg Jensen. 55in

  • Slim Black Bezel with a highly polished lower steel bezel strip and high polished blade feet, all crafted in timeless aesthetic design with Georg Jensen.
  • WCG Nano cell UHD Technology.
  • P5 Perfect Picture Processing Engine.
  • Micro Dimming Pro.
  • Perfect Nation Motion.
  • Ultra-resolution Pro feature.
  • HDR Premium.
  • HLG and HDR 10+.
  • 3-Sided Ambilight.
  • 2.1 Sound System (25W).
  • Android TV OS with Google Assistant and ‘Works with Alexa’.

Philips 8804 Series – Premium LCD PQ and Sound. 50in 55in 65in

  • Ultra Slim 4K LED TV – WCG.
  • Sound by Bowers & Wilkins.
  • Premium Minimalist European Design.
  • Super narrow two tone metal Bezel with two forward facing drivers integrated into the lower Bezel. Finished in Kvadrat Speaker Cloth.
  • 3-Sided Ambilight.
  • P5 Perfect Picture Processing.
  • Dolby Vision and Dolby Atmos.
  • Micro Dimming Pro.
  • HDR 10+ and HLG compatible.
  • 50W B&W 2.1 Sound System (sound configuration as OLED+ 903), DTS HD.
  • Android TV Pie (9) OS with Google Assistant built-in and ‘Works with Alexa’.

Philips 7504 Performance Series – high-quality mid-range Android LCD set with integrated sound base. 50in 55in

  • Slim-line 4K UHD DLED TV with slim Silver Bezel.
  • 3-Sided Ambilight.
  • P5 Perfect Picture Processing.
  • Dolby Vision and Dolby Atmos.
  • Micro Dimming Pro.
  • HDR 10+ and HLG.
  • 25W Philips 2.1 Sound System with built in front firing speaker base, DTS HD.
  • Android TV Pie (9) OS with Google Assistant built-in and ‘Works with Alexa’.
  • Central silver metal (detachable) mono-foot stand with integrated sound base covered in premium Kvadrat speaker cloth.

Philips 7304 Performance Series – New high-quality mid-range Android LCD sets. 43in 50in 55in 58in 65in 70in

  • Slim 4K UHD DLED TV.
  • 3-Sided Ambilight.
  • P5 Perfect Picture Processing.
  • Dolby Vision and Dolby Atmos.
  • Micro Dimming Pro.
  • HLG and HDR 10+ Compatible.
  • Philips Sound System. 20W. with DTS HD.
  • Android TV Pie (9) OS with Google Assistant built-in and ‘Works with Alexa’.
  • Ultra-light sliver Bezel with Silver T-Bar swivel Stand – 65” & 70’ has silver blade stick feet.

Philips 6814 – LCD with Amazon Alexa Built-in. 43in 50in 55in 65in

  • Ultra Slim 4K DLED TV.
  • 3-Sided Ambilight.
  • Philips Saphi Smart TV with Alexa Built-in.
  • Dolby Vision and Dolby Atmos.
  • Pixel Precise Ultra HD engine.
  • HLG and HDR10+ Compatible.
  • 20W Philips Sound system.
  • Slim Silver Bezel with Swivelling (43in 50in and 55in) Sliver T-Bar Stand.

Philips 6704 /6754 – Introductory Ambilight LCD TVs. 43in 50in 55in 65in 70in

  • Ultra Slim 4K DLED TV.
  • 3-Sided Ambilight.
  • Philips Saphi Smart TV system.
  • Dolby Vision and Dolby Atmos.
  • Pixel Precise Ultra HD engine.
  • HLG and HDR10+ Compatible.
  • 20W Philips sound system.
  • 6704 has slim Black Bezel – gloss on front, matt on sides – and black blade feet.
  • 6754 has slim silver bezel with silver blade feet.

Abbey Road

TP Vision has also announced a new strategic partnership with the famous Abbey Road Studios with the brand becoming the official TV partner to this iconic mecca of music.

The partnership celebrates a shared commitment to excellence, reflected in Abbey Road’s mission to deliver the highest quality recording experience, and TP Vision’s commitment to ensuring Philips TVs offer the very best-in-class picture quality.

The two brands will be embarking on a creative collaboration encompassing the creation of unique content, as well as events and special activations at the studios.

Philips TVs will become the preferred TV for Abbey Road Studios award-winning engineers and will be used throughout the studios’ live rooms, control rooms and public spaces.

A number of different sets and sizes will be used throughout the studios, including the OLED+903 which recently won two independent picture quality tests.

The OLED+903 also features an exceptional sound system designed in conjunction with the leading specialist audio brand, and Abbey Road Studios’ official loudspeaker and headphone partner, Bowers & Wilkins.

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