Loewe UK adds TV and audio range to Ligne Roset showroom

Loewe, the 100-year-old audio visual pioneer now showcases its award-winning bild i, bild c and klang products in the high-end furniture company’s Chelsea showroom to redefine the luxury customer experience.

Loewe Technology, the luxury German audio-visual brand founded in 1923, now features its award-winning range of TVs and multiroom speakers in the Chelsea showroom of luxury furniture company, Ligne Roset. Both heritage names in their respective industries, the two design-led companies have partnered to offer visitors a redefined vision of a luxury living space says the partners.

Styled within Ligne Roset’s beautifully designed showroom, Loewe’s bild i 4K OLED TVs’ blend with the surrounding space. Offering detailed, natural picture quality with Dolby Vision, the soundbar, either hidden or attached, fills the showroom room with rich, full sound.

“The addition of Loewe’s stunning TVs has elevated our clientele experience.” says Imran Badat, Owner of Lignet Roset Chelsea, Bromley & Hampstead.

“With their clean modern lines and sophisticated detail, Loewe’s award-winning products are an excellent fit with our furniture. Both brands are very much alike, offering unparalleled heritage filled with state-of-the-art technology, timeless design and a well-earned reputation for high quality.”

Based in Chelsea, London, the Ligne Roset showroom welcomes visitors from around the world to experience its renowned furniture range and ground-breaking contemporary designs. Founded in 1860, Ligne Roset is a pioneer of modern furniture design whose entire product range is handcrafted at the company’s headquarters in Briord, France.

Alan Whyte, Managing Director at Loewe Technology UK, commented, “This combination makes perfect sense; two heritage brands pushing the boundaries of quality and design while also boasting unrivalled customer service. Visually speaking, our design parallels are obvious, I believe, but I’m particularly delighted that Ligne Roset’s Chelsea showroom has joined us in our journey to redefine the customer experience in the luxury interior sector.

“Saving our clientele precious time and needless hassle, our high-end AV offerings sit together with Ligne Roset’s timeless furniture to help showroom customers visualise their own living spaces. This is something particularly ground-breaking for the luxury AV industry.”

The news comes after Loewe celebrated its 100th anniversary after the company’s founders, Siegmund and David Loewe, pioneered the integrated circuit as well as television and radio broadcasting in 1923. The company’s high-end flagship TV, the iconic, was announced last year and will be available to purchase later in 2023

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