Prove your humanity


 

D-Tools has released its 2026 Midyear Market Report, a data-driven look at how the systems integration market performed in the first half of the year. The data reveals that integrators grew sales by a median of 14% over the same period in 2025; however, there is a widening performance split in the channel. 

“The market growth is solid, but it’s not the whole story,” says Jason Knott, data solution architect at D-Tools. “Our data shows the market is splitting in two. A third of integrators grew more than 51%, another third declined by 21% or more and the businesses in the upper-middle market are feeling it the most. Integrators need to know which side of that split they’re on. This report gives them the real numbers to find out and a set of benchmarks upon which to act.”

The report highlights a widening divide in the integration market. More than one-third of integrators (34.8%) grew sales by 51% or more in the first half of 2026, while 33.4% saw sales decline by 21% or more. The remaining 31.8% reported sales that were flat or close to flat. The split was evident across companies of every size.

The upper-middle market is also coming under pressure. Integrators with average contract values between $25,000 and $50,000 recorded a 16.1% decline, making it the weakest-performing segment. By contrast, the share of contracts worth less than $10,000, as well as large and luxury contracts worth more than $50,000, both increased.

The report also suggests that growth is being driven by volume rather than improved conversion rates. The number of signed contracts per integrator increased by 17%, while proposal output rose by 19%. Close rates remained essentially flat, indicating that growth is coming from putting more proposals in front of customers rather than from integrators becoming more effective at closing deals.

The full report also includes regional analysis, sales-cycle and proposal-revision benchmarks, a category-by-category breakdown, and eight key takeaways integrators and suppliers can use to plan ahead.

The D-Tools 2026 Midyear Market Report is available now as a free download at d-tools.com. The key findings and takeaways are published in full. Unlike opinion-based industry surveys, the report is built entirely from aggregated, anonymised transaction data drawn from signed contracts and proposals generated in D-Tools Cloud by more than 1,500 active integration companies. The data set is limited to companies that used the platform in both 2025 and 2026, so the comparison tracks same cohort of integrators across both time periods.

Data by D-Tools publishes two flagship market reports each year, with quarterly companion reports in between.

No more articles