Headline sponsor of EI Live! HDANYWHERE is using the show to launch its ‘Beyond The Box’ initiative which invites installers to become an HDA Pro and profit from its new business support tools.
Sign up to witness the launch at EI! Live here
Matrix manufacturer HDANYWHERE has launched the ‘Beyond The Box’ business support initiative – a selection of value-added tools and services, free and exclusive to dealers (whom HDA is calling ‘HDA PROs’) designed to aid the growth of their business. Whether you’re a small start-up or large team of seasoned professionals, HDANYWHERE wants to help.
Ranging from innovative tech tools that save time and money, to powerful sales and marketing support to help find more customers, overcome objections and win more business; HDA’s Beyond The Box programme shows how the innovative matrix maker can provide installers with much more than just the matrix system.

Become an HDA Pro at EI Live!
Tool 1: Promote your business: marketing and branding
HDA can help you arrive in style. Every quarter, completely free-of-charge, an active HDA PRO will be selected at random to win a custom vehicle wrap. The HDA marketing team will also provide the lucky winner with design support to make sure they get the most business benefit possible from their design.
Tool 2: Lead generation: installer network
The HDA Installer Network offers a customer referral platform through which you can market your installation company, its services and its past projects directly to end-users living within thirty miles of your business. Being part of the Installer Network makes you more visible to individuals actively seeking to have a HDA whole-home AV system professionally installed. Gifford Malcolm, director, Bespoke Home Cinemas, comments: “We have been listed on the Installer Network for about a year now, it is a great online tool for the end user to find a reputable dealer and another way of profiling our business. At least three projects last year came about as a direct result of being listed. Enquiries are all local because of the search so we can always access clients requirements quickly.”
Tool 3: Saving time and costs
HDA cloud remote work Reduce the necessity for callouts and site visits with HDA’s new Remote Management Software (RMS). Whether at the office, Watford Gap services or working from home, the HDA PRO Cloud dashboard offers a secure portal to remotely monitor and manage MHUB installations across multiple client sites. Power-cycling, software rebooting, diagnostics, EDID changes, uControl configuration can all be performed remotely.
Tool 4: Deliver more value for money: uControl – Free IR Remote App
uControl is an attractive and simple IR remote App for AV control in every room, included free with certain MHUB matrix models. Easy to set up within minutes, offering source and TV control via the matrix using integrated patent-pending IP2IR technology. uControl is designed to remove a significant barrier to purchase – the need for the additional hardware and additional expense of a dedicated third party control system. uControl can be used in parallel with, or augment other control systems, replacing the need for costly physical remotes or control panels in lesser used rooms. Thus reducing the overall cost of the complete solution without sacrificing functionality for the end-user.
Fundamentally uControl helps HDA PROs to deliver more value for money from less hardware. Dillan Pattni, uControl project lead, says: “We believe home entertainment systems are the gateway to end users adopting a wider variety of smart home products. Profitability for professionals comes from this opportunity – uControl is risk-free, affordable, faster to install and still leaves the option to add-on a third party control system at a later date. Professionals can use this to their advantage to win more clients’ and more opportunities to sell various products and services to each of them.” Visitors will be able to visit the
‘HDA Cube’ at EI Live!
Visitors will be able to visit the for a live demo of brand’s newly updated RMS and see the remote management tools available to via the HAD Cloud. One lucky visitor to the show will win a commercial vehicle wrap completely free of charge. To be entered into the draw to win the wrap, installers will be asked to perform three tasks via the RMS and to successfully add a new source device into a uControl system.