Bang & Olufsen Goes For Gold

Bang & Olufsen has announced the Golden Collection – a luxurious new colourway comprised of the Danish audio company’s most popular and enduring products. 

The Golden Collection was designed to celebrate memories created with family and friends as we all spend more time home this year. From the modern design icon Beoplay A9 home speaker to the Danish audio company’s flagship active loudspeaker Beolab 90, the products in the collection are reimagined in colours and materials associated with warmth and lasting value: golden-hued aluminium, earth-toned textile, genuine lambskin, solid oak and Carrara marble. 

“We love that our customers build emotional connections to Bang & Olufsen products, much like they do with a well-loved piece of furniture. Those connections become lasting memories. So not only does the Golden Collection celebrate our commitment to craftsmanship and longevity in design, it also celebrates our 95-year history of crafting memories together with our customers,” said Bang & Olufsen VP of Design, Gavin Ivester.

The Golden Collection is comprised of nine products, each of which has become a staple of Bang & Olufsen’s product portfolio:

The Beosound Balance (2,500 EUR) features golden-hued aluminium detailing, white knitted textile and a Carrera marble base – marking the first time that Bang & Olufsen has used Carrara marble. The organic nature of the marble means that no two speakers are identical.

The Beoplay A9 (2,750 EUR) wireless speaker features a gold tone aluminium ring, light oak legs and a sand-coloured fabric cover produced by Danish textile manufacturer Kvadrat.

The Beosound 2 (2,000 EUR), known for its conical shape and 360-degree dispersion of sound, features a double anodised gold tone aluminium body produced at Bang & Olufsen’s aluminium factory in Struer, Demark. 

The Beovision Harmony (from 19,500 EUR) represents Bang & Olufsen’s premium TV experience and features a new golden-hued aluminium sound centre, a matching floor stand and a hand-crafted speaker cover made of aluminium and light oak veneer. Beovision Harmony comes with a Beoremote One remote control, made out of a single piece of gold tone aluminium. 

Meanwhile, the Beolab 50 (from 30,000 EUR) and Beolab 90 (from 75,000 EUR), feature golden hued aluminium detailing and hand-crafted light oak accents. 

Customers can also take the Golden Collection to go with the Beosound A1 2nd Generation (250 EUR), which features a pearl-blasted golden-hued aluminium grill, a genuine leather strap and an aluminium tag displaying the Bang & Olufsen logo. 

For personal listening experiences, consumers can enjoy Beoplay H95 (800 EUR), the brand’s flagship headphones, or Beoplay E8 3rd generation (350 EUR), its best-selling true wireless earphones in the new colourway. 

Beoplay H95 features sand-coloured lambskin earcups and a golden aluminium user interface. Beoplay E8 comes in a sand-coloured leather wrapped wireless charging case and features golden-hued aluminium detailing. 

The Golden Collection will be available to purchase on www.bang-olufsen.com, in Bang & Olufsen and select third party retailers from November 17, 2020, which is Bang & Olufsen’s official 95th birthday. 

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