Bang & Olufsen has unveiled a new collaboration with Fragment Design, reimagining four of the brand’s most iconic products through the lens of Hiroshi Fujiwara’s Tokyo-based creative studio.
For more than three decades, Hiroshi has lived with Bang & Olufsen products, with the brand’s designs accompanying him through studios, cities and the creative movements that have shaped global culture. The new release marks a continuation of that long-standing relationship, blending Fragment Design’s monochrome aesthetic with Bang & Olufsen’s precision-milled aluminium craftsmanship.
The collection reinterprets the portable Beosound A1 speaker, Beoplay H100 headphones, architectural Beosound Shape and the iconic Beosystem 9000c, creating a series where understated design allows the craftsmanship to take centre stage.
Fragment Design is widely recognised for its minimalist design language and influential collaborations across fashion, music, technology and street culture. Founded by Hiroshi, often referred to as the ‘godfather of Harajuku’, the studio has worked with brands including Nike, Moncler, Louis Vuitton and Apple, building a reputation for refined monochrome aesthetics and highly sought-after limited-edition releases.
Building on Bang & Olufsen’s century-long heritage of design and innovation, the collaboration draws on a shared appreciation for products designed to endure. From landmark products such as the Beocenter 2300, Fujiwara’s first Bang & Olufsen product, to the Beosystem 9000, the company says its designs continue to be defined by precision, longevity and cultural relevance.
Hiroshi, Founder, Fragment Design, says, “This collaboration has been a long-time dream of mine. Since building my home around Bang & Olufsen’s integrated home sound system in the 1990s, the brand has been my first choice for audio. This collaboration feels like a meaningful continuation for our journey together.”
A pioneering DJ and influential figure within Tokyo’s creative scene, Hiroshi helped introduce Bang & Olufsen products to a new audience during the 1990s. The company says the latest limited-edition collection offers a contemporary interpretation of the brand’s established design principles through Fragment’s restrained visual approach.
Drawing on decades of expertise working with aluminium, Bang & Olufsen says it has developed a highly specialised anodisation and hand-polishing process for the collaboration, producing a liquid-like, high-gloss black finish for the first time on selected portable products.
Kresten Bjørn Krab-Bjerre, Senior Director of Design, Bang & Olufsen, says, “We applied a highly artisanal anodization and polishing process for the first time on our portable products as part of the Fragment Design collaboration. This meticulous approach brings Fragment’s signature black to life through a finish only achievable by hand.”
Each product within the collection features Fragment Design’s distinctive double lightning bolt logo and wordmark. The Beoplay H100 headphones feature the logo on the left ear cup with high-gloss aluminium detailing, while the Beosound A1 carries the motif beneath its grille. The Beosound Shape configuration combines black and grey fabric tiles in a subtle flower-inspired arrangement finished with an aluminium logo tag.
The Beosystem 9000c system, paired with Beolab 28 loudspeakers and a Beoremote One, combines matte black surfaces with glossy natural aluminium detailing, with both collaborators’ branding integrated into the CD clamper and speaker stands.
The collection debuts exclusively at a dedicated pop-up inside Isetan Department Store in Shinjuku, Tokyo, from May 20–26, before launching across Japan on May 27 and globally on June 3.
The Beoplay H100 is priced at €1,950 / $2,400 / ¥297,000, the Beosound A1 3rd Gen at €399 / $475 / ¥60,800 and the Beosound Shape at €6,000 / $7,100 / ¥1,066,300. The made-to-order Beosystem 9000c setup, priced at €60,000 / $69,650 / ¥10,662,900, remains exclusive to Japan.
