C SEED, an Austrian company specialising in luxury 4K MicroLED TV systems, and Bugatti have unveiled their latest collaboration: the C SEED BUGATTI N1 TV, available in 110- and 137-inch sizes.
Bringing together Bugatti’s design and performance with C SEED’s expertise in cutting-edge display technology, the C SEED BUGATTI N1 draws direct inspiration from the Bugatti Tourbillon, translating the essence of Bugatti design DNA into a sculptural object.
The design is inspired by the side profile – the iconic ‘C-line’ – of all Bugatti cars. In its closed state, the N1 appears as a refined architectural sideboard.
Wiebke Ståhl, Managing Director at Bugatti International, says, “Inspired by Bugatti’s timeless philosophy of ‘Art, Forme, Technique,’ our partnership with C SEED unites design mastery, engineering precision and uncompromising performance. Together, we create an authentic expression of Bugatti excellence beyond the road; one that brings substance, credibility and distinction to the discerning world of ultra-luxury lifestyle.”
At the push of a button, the N1 transforms in 45 seconds from a minimal sculptural object into a 110-or 137in 4K MicroLED TV. The unfolding process is engineered as a precise, multi-stage movement, turning technical performance into a choreographed visual experience.
At its core, a centre-sliding mechanism ensures balanced motion. When not in use, the screen disappears entirely and remains as a sideboard.
Alexander Swatek, CEO of C SEED, adds, “With the C SEED BUGATTI N1 we did not want to create a better television; we wanted to create something that no longer belongs to the television category. C SEED is not ‘just a TV,’ just as a Bugatti is not ‘just a car.’ Bugatti transforms engineering into art, provoking incomparable emotion on the road. At C SEED, we strive to achieve something very similar within architecture and living spaces.”
The C SEED BUGATTI N1 unites advanced 4K MicroLED technology with precision mechanical engineering designed for long-term durability. Powered by next-generation MicroLED MiP technology, smaller MicroLED chips significantly reduce the visibility of non-emissive areas, resulting in a high black surface ratio, improved contrast and sharp images. At the same time, MiP technology enables low energy consumption and minimal heat generation at the screen surface.
Featuring HDR10+ support, the display delivers high brightness, contrast and colour accuracy, while its specially engineered screen surface coating enhances deep blacks and vibrant colours while significantly reducing glare. C SEED’s patented Adaptive Gap Calibration (AGC) technology ensures that transitions between the display panels become virtually invisible, creating a perfectly seamless image.
The C SEED BUGATTI N1 features a 180-degree screen rotation function together with an optional centre-sliding mechanism, allowing the display to adapt effortlessly to sophisticated living environments.
Carbon fibre elements further emphasise the product’s lightweight engineering and refined luxury character. Engineered and manufactured in Austria, the C SEED BUGATTI N1 is available in 110in and 137in screen sizes, using original materials and finishes used in the Bugatti Tourbillon, alongside the exclusive Sculpture Silver finish and bespoke colour configurations.
The C SEED BUGATTI N1 Sound System powered by Wisdom Audio complements the immersive experience. Designed around the company’s advanced planar magnetic technology, the system achieves coherence and sonic precision. Hidden within the sculptural body of the C SEED BUGATTI N1, the integrated speakers appear when needed, extending gracefully into position. When not in use, they retract seamlessly back into the architecture of the system, preserving the calm and purity of the design.
The C SEED BUGATTI N1 will be presented to discerning customers through an exclusive network of selected partners and authorised dealers worldwide.