Loewe has chosen a new exclusive distributor for the UK market, with Pulse Cinemas replacing AWE from March 5.

The move comes following Loewe’s increased presence in the hospitality and specifier market, with Pulse boasting significant experience working closely with interior designers and integrators up and down the country.

Since its conception in 2003, Pulse Cinemas has hand-curated a carefully selected portfolio of high-end, home cinema and custom install products. Loewe will be the sole TV brand in Pulse’s roster.

Mike Beatty, managing director of Pulse, comments: “Our already impressive portfolio has been screaming out for a brand like Loewe. Our cinema packages now have the addition of a range of beautiful OLED TVs, which will mean our dealers and installers can finally specify a range that will give good margin and unparalleled picture quality, previously unattainable in the UK”.

“Loewe will give installers the extensive menu options, meaning the screens can be calibrated for any room conditions to give the ultimate picture quality,” adds Pulse’s technical director and business partner Kapes Patel.

Representing Loewe, sales director Alan Whyte states: “We are very excited about our new partnership with Pulse Cinemas. Pulse has strong relationships with the key players in the UK custom install market together with a deep knowledge of the integration technologies which will make it easy for installers to add Loewe’s state-of-the-art and beautifully crafted TVs to projects.”

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