Bang & Olufsen has announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.

In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen will work closely with Scuderia Ferrari to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as globally across Bang & Olufsen branded stores.

Benedetto Vigna, Ferrari CEO, says, “We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”

According to Bang & Olufsen CEO Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company and its ambition to deliver magical moments to customers worldwide.

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike.”

To fuel the magical moments trackside, Bang & Olufsen will install its high-end products such as the company’s most advanced, powerful, and best-sounding Beolab loudspeakers as well as the immersive TV Experiences that the company is widely known for.

In Bang & Olufsen stores worldwide, customers can look forward to a series of immersive events that celebrate the love of speed and music.

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