Through its partnerships with respected integrators and well-known brands, ADI has played an active role in creating collaborative smart home demonstration spaces that showcase technology integration and design in real-world settings.
By facilitating these collaborations, ADI unites prominent industry brands within purposefully curated spaces and practical training resources. This approach supports the channel by offering environments where solutions can be demonstrated and evaluated.
Harrods Lounge
Located in the affluent Knightsbridge area of London, luxury department store Harrods has introduced ‘The Faraday Club’s Cinema Luxe Lounge’. The aim was to deliver an immersive living space that showcases what high-end residential AV can look like in a global retail destination.
Brought to life through a collaboration with The Faraday Club and Control4 integrator IndigoZest, the room features AV and lighting technology automated and integrated for easy operation using a Control4 platform. The luxurious space also features a curated mix of premium partners including L-Acoustics, Cinema Luxe, QMotion EMEA and Studio Vellari seating, plus original artwork by Kate Mayer. The result is a joined-up demonstration of performance, craftsmanship and integration which offers visitors an exclusive opportunity to experience a complete home cinema lifestyle installation.
“The Faraday Club was created to bring together brands that share a commitment to craftsmanship, innovation and extraordinary experience,” says Tim Garman, Co-Founder of The Faraday Club. “The Cinema Luxe Lounge reflects that philosophy by allowing visitors to encounter luxury technology not as a collection of products, but as a carefully composed environment where every detail contributes to how the space is felt and enjoyed.”
Monitor Audio Group Experience Centre
When Monitor Audio Group set out to create a new Experience Centre at its headquarters in Rayleigh, Essex, the objective was to redefine how the brand is experienced by integrators, designers, architects and clients. Monitor Audio Group appointed local CEDIA member The Cinema Company to deliver the project, transforming underused spaces into a state-of-the-art, fully immersive, multi-zone showcase that also serves as a hub for training and education.
Incorporating a range of spaces designed to enhance the visitor journey, the centre includes lounge and reception zones that are fully equipped with distributed audio to create a welcoming atmosphere. The entire building is illuminated by multi-zone lighting, featuring sophisticated DMX control and colour-tunable LED systems. All these systems are seamlessly integrated into one unified platform via Control4. This automated control system offers reliable and easy-to-use management of the audio, video, lighting and blinds throughout the facility. It supports various applications, such as demonstrations and educational sessions, helping to provide suitable functionality for each use case.
“We’re incredibly proud to be partnering with Control4. Strategically, it was a very natural fit for us, aligning Monitor Audio Group with one of the most respected and widely adopted home automation ecosystems in the world,” comments Michael Johnson, Commercial Head UK & Global Marketing Director, Monitor Audio Group. “This partnership not only strengthens our position within the smart home channel, but ensures our customers and partners can experience first-hand how beautifully integrated, high-performance entertainment experiences can be delivered.”
Arding & Hobbs Building
Delivered through a collective vision from x+why, W.RE, Stephenson Wright and SCCI, the iconic Arding & Hobbs building has been transformed into a vibrant hub for work, leisure and community.
With Control4 as the smart control backbone, the space seamlessly adapts to the needs of visitors and occupants every day. The project team set out from the start to honour the building’s historic character while fostering calm, human-centred experiences that promote wellbeing. SCCI’s flexible AV system, fully integrated with Control4, provides easy, intuitive control across diverse settings, whether toggling the Club Room between meeting and hospitality modes or hosting large-scale events for up to 500 guests. Control4’s technology ensures spaces are rapidly reconfigurable, minimising technical barriers for users and keeping digital infrastructure elegantly discreet within the interior design.
“From the initial brief, we envisioned the Club Room as a place for informal business lunches,” says Richard Reid, Business Development Director at SCCI. “In reality, it has also become very popular for parties, watching sports and other group activities as well. Control4 helps us shift the technology quickly and efficiently, managing the audio and video control in a way that is intuitive and easy to use for occupants, so it can adapt to these different room uses. It’s a fully adaptive environment which can match the mood, purpose and preferred working or social style of its users very, very quickly.”
More information on ADI showroom collaborations can be found at ADI Global.
Arding & Hobbs and Harrods images courtesy of Mark Hardy Creative
