Just Add Power will be unveiling two new 3G Ultra HD over IP models at CEDIA 2016 in September. Designed for any size of 4K HDMI distribution and HDMI matrixing application, the 3G Ultra HD over IP models have been designed to allow integrators to better manage their hardware budget on projects with 4K HDMI distribution requirements, including 4K with HDR distribution.

The benefits to integrators don’t stop there, as the ability for these new entry-level models to be mixed and matched with the more advanced 3G Ultra HD over IP models means installers can save on cost without sacrificing enhanced functionality – such as audio extraction, downmix from 5.1 and CEC control ­– in zones where these features are needed.

Last year at CEDIA the manufacturer unveiled its 3G Ultra HD over IP transmitters and receivers, which are attached to a 1 Gb managed network switch to create a HDMI matrix that delivers 4K Ultra HD content with HDCP 2.2, as well as 1080p and lower resolution content, from any number of source devices to any combination of 4K and 1080p displays.

The 4K to 1080p scaler in the 3G Ultra HD over IP receivers allows 4K HDCP 2.2-encrypted content to be downscaled to 1080p for viewing on full HD TVs, while also being viewed in 2160p in rooms with 4K TVs.

For 2016, Just Add Power is releasing a new entry-level model of 3G Ultra HD over IP transmitter (707POE) and a new more affordable model of 3G Ultra HD over IP receiver (508POE) that will allow its dealers to lower the costs usually associated with residential 4K HDMI distribution projects.

The soon-to-be-unveiled new models offer 4K with HDR support, HDCP 2.2, optional 4K to 1080p scaling at the display location, two-way RS232 and IP control, as well as support for all audio formats up to and including Dolby Atmos and DTS:X.

just add power cedia 2016

Both the 707POE and 508POE can be mixed and matched in the same gigabit network as the existing, more feature-rich models of 3G Ultra HD over IP transmitters and receivers (718AVP PoE TX, 717HIFI POE TX, 749AVP Rackmount TX, and the 518AVP POE RX).

“The expansion of 3G Ultra HD over IP family of products sees us staying true to our commitment to listen to dealers’ feedback and develop products according to their needs,” says Ed Qualls, founder and president of Just Add Power.

“When we unveiled the first models of 3G Ultra HD over IP hardware at CEDIA 2015, integrators loved that they overcame the difficulty of distributing 4K devices throughout homes with a mix of new 4K displays and legacy 1080p displays. Yet they didn’t always need all of the features supported by the first models we launched last year. This led us to create a more competitively priced baseline transmitter and receiver model that keep the most popular and essential features.

“As a result, we now have a more cost-effective 4K over IP platform with baseline models that are fully PoE, have on-board 4K to 1080p scaling, support HDR, pass all audio formats, and let you integrate video walls for commercial jobs too. These baseline models can be mixed with our more advanced models, designed for specific audio handling scenarios: the need to extract audio at the rack, the need to extract audio at the display, the need to deliver 5.1 and 2.0 channel audio simultaneously from the same source to different zones.”

Both new models will be shown at CEDIA 2016 on booth 6626, and will be shipping to distributors worldwide in October.

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