Re-Sauce appoints Beky Cann as Head of Global PR & Marketing

Re-Sauce, a global tech sales and business consultancy, has announced the appointment of Beky Cann as Head of Global PR & Marketing.

Beky joins the Re-Sauce leadership team in 2026 to expand the consultancy’s communications and media services worldwide, strengthening its ability to support clients in brand storytelling, channel influence, trade press engagement and strategic marketing delivery across Europe, Middle East, India, North America and APAC.

Founded in 2020 by three industry veterans, Re-Sauce is a specialist sales, marketing and PR consultancy for the pro-AV and technology markets. Its integrated approach spans sales strategy and introductions, comprehensive PR support and a full marketing portfolio covering SEO, website design and hosting, video production, media buying and events management. 

With 25+ years of PR and marketing experience, including senior international roles in the professional AV, workplace, enterprise technology and digital signage sectors, Beky brings deep market knowledge and an expansive network of connections built on decades of trust and industry collaboration.

Her appointment marks a pivotal milestone for Re-Sauce as it enhances its service portfolio, now offering a fully unified global communications function alongside its established sales introduction and business growth offerings.

“We’ve always believed great growth is powered by great communication and building connections between people,” says Gordon Dutch, CEO at Re-Sauce. “Beky brings the strategic PR vision, creativity and editorial credibility our clients increasingly rely on. Her expertise enables us to scale communications in a way that directly amplifies our global consultancy impact.”

Commenting on her role, Beky adds: “This is an exciting new chapter for me, personally. I’ve built my career on telling the stories behind great technology brands, in a way that’s authentic, technical and memorable. Through Re-Sauce, I’m looking forward to delivering PR and marketing programmes that build long-term influence while maximising impact at major industry events, kicking off with ISE 2026.”

Beky will serve as a senior communications lead for Re-Sauce clients, with flexibility to support retainers across both local and international markets.

“Re-Sauce has a rare ability to align sales strategy with real-world partner insight,” furthers Beky. “Adding global PR and marketing strengthens credibility earlier and supports faster, more confident growth.”