PPDS has announced the installation of 13 Philips interactive displays at Oracle Red Bull Racing’s renovated MK-7 marketing team offices in Milton Keynes, UK.

Signalling the latest evolution of an ever-deepening partnership with the reigning Formula One World Championship Team, for which PPDS has been an official Team Supplier since 2022. This new project continues Oracle Red Bull Racing’s focus on leading from the front, both on and off the track, and adhering to its internal motto: ‘to win and to do it differently’.

Housed in ORBR’s spectacular MK-7 offices in Milton Keynes – 50 miles (80km) north of London – the Oracle Red Bull Racing brand continues to reach new heights, with a fan base covering all corners of the Earth.

With communications increasingly a key focus, its marketing team has expanded exponentially in recent years, representing the Oracle Red Bull Racing brand across all marketing channels, including its highly successful ‘Paddock’ fan reward site, partner program and, of course, its growing social media presence (4.5m followers on X and 11.6m on Instagram to name just two).

In the fast-paced world of F1 racing, standing still is not an option, and teamwork is essential. With a proud track record of supporting ORBR with a range of custom-built solutions – from its headquarters through to the stylish Oracle Red Bull Racing hospitality suite in the Paddock Club – PPDS was the standout partner of choice, says the company, to revolutionise the way its marketing teams communicate and collaborate, helping to drive new ideas and inspire greater project outcomes.

Following detailed discussions covering the ORBR marketing teams’ needs and ambitions for today and into the future, a fleet of 10 Philips Collaboration C-Line displays (65in-86in) – based on the Windows (8000 Series) and Android (6000 Series) OS – were integrated into the marketing team’s management offices, meeting rooms and shared spaces, such as the ‘Break Out Zone’ and ‘Energy Lounge’.

Designed to enhance and inspire, the Philips Collaboration C-Line displays have proved themselves an instant game changer for the Oracle Red Bull Racing marketing team, transforming each space into a hive of activity, bringing new energy, enhanced productivity, and new collaborative working capabilities throughout. 

The Philips Collaboration C-Line displays provide the marketing team with advanced and seamless wireless sharing capabilities, with up to 64 devices (people) able to simultaneously connect to the screen for quick content switching between participants in the room and remotely. 

Combining multi-touch technology with the Philips Collaboration displays’ whiteboard mode, users can write and draw directly on the screen – with near-zero latency, for more natural user experiences – either by hand or with dedicated markers, with all actions streamed back to all connected devices for easy file sharing.

High impact performance

Complementing the Philips Collaboration displays, two imposing 98in Philips Signage 4000 Series D-Line displays have been installed side by side in the marketing team’s ‘Paddock’ area, which features grandstand seating with a single 86in model installed in the Oracle Suite. Each is used to provide a variety of functions, including live coverage of track action and other associated events, delivering important team news, results and other energising content to the team.

One of PPDS’ most flexible and versatile Android SoC displays to date, the Philips Signage 4000 Series ensures all content is delivered with power and precision, fine-tuned to ensure specific colour and contrast guidelines for ORBR are achieved, says the company.

The team also benefits from the Philips 4000 Series’ QuadViewer feature, transforming single displays into stylishly framed 2 x 2 video walls with no interior bezels. Marketing teams can connect and play content from up to four independent sources simultaneously on the same screen – a great solution when multiple feeds need to be visible, such as broadcasting qualifying sessions or the race itself.

Discussing the project, Olly Hughes, Chief Marketing Officer at Oracle Red Bull Racing, says, “We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for.

“Getting the marketing teams together, working on content collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game changer and the perfect solution for our marketing office environment.”

Tim de Ruiter, Business Development Director at PPDS, adds, “In the fast-paced world of F1 racing, there’s simply no substitute for teamwork. Technology, whether for building vehicles or creating inspirational and highly innovative marketing campaigns, plays a crucial role in achieving goals and ambitions. After meeting with the marketing team at MK-7, it was clear that bringing each team within the busy department together and providing them with the tools to collaborate on projects, share ideas and, crucially, celebrate their successes, was a key focus.

“It was a challenge we were happy to accept, and we are proud of the impact these state-of-the-art Philips Professional Displays, designed to meet the highest levels of demand, such as in F1, have already made in a short space of time. We look forward to continuing to partner with Oracle Red Bull Racing, supporting them as they edge even further ahead of their competitors.”

To read more on PPDS, click here.

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