Daniel J SaitThis week marked an exciting milestone for the professional AV and systems integration community as Pro Integration Future Europe (PIFE) made its official debut with a dynamic launch party held at Aures London on Wednesday evening.
Positioned as the latest addition to the Safety and Security Series of events in 2026, PIFE promises to be a fresh, future-focused platform for the pro AV, integrated systems, and smart technology sectors, say organisers.
Set exactly the right tone within the atmospheric arches of Aures London, a venue renowned for connecting people through art, technology, and immersive experiences, the event gathered an impressive audience of industry leaders, tech innovators and integration specialists. Guests from some of the industry’s most influential brands were in attendance, including Sony, Dahua, Shure, CIE Group, Hikvision, Peerless AV and Bosch, each showing their support for this new addition to the European AV and integration events calendar.
The evening began with a welcome drinks reception as guests explored the unique surroundings of Aures London. True to form, the venue provided the perfect backdrop for PIFE’s immersive ambitions, with attendees treated to a specially curated audiovisual showcase that fused light, sound and projection to impressive effect. The installation not only demonstrated the potential of next-generation AV solutions but also hinted at the calibre of content and experiences that visitors can expect from Pro Integration Future Europe in 2026.
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Guests were then treated to a presentation from Tristan Norman, Group Director for Nineteen, who took to the stage to officially introduce the vision behind the new event. In his address, Tristan spoke passionately about the need for a dedicated European platform that would champion integration, innovation and cross-sector collaboration within pro AV and smart technologies. He outlined PIFE’s plans to bring together manufacturers, integrators, consultants and end-users from a range of sectors including corporate, hospitality, healthcare, education, retail and live events.
“Our mission is to create not just an exhibition, but a live, interactive hub for ideas, partnerships and discovery,” Tristan commented. “Pro Integration Future Europe will showcase how integrated technology is transforming spaces, workplaces, and public environments – and we’re thrilled to kickstart that journey with so many of our industry peers.”
The evening continued with networking, cocktails and animated conversation as guests discussed the future of AV integration and the role that PIFE will play in shaping it. The launch event was hailed as a resounding success, providing a valuable opportunity for brands and professionals to connect, exchange ideas and preview what promises to be one of Europe’s most exciting new AV and integration events when it officially takes place as part of the Safety and Security Series in 2026.