Sweeping eight out of nine judging criteria, LG’s OLED reigns supreme as the top TV in Value Electronics’ 2016 TV Shootout evaluation.

Value Electronics conducted this year’s 13th annual shootout at CE Week in New York City instead of in the AV retailer’s Scarsdale, N.Y. showroom. The Shootout participants and pros test, evaluate and compare picture quality attributes of the latest flagship TVs each year side-by-side and the winner is crowned ‘King of TV.’

Five Mini Overview TV Shootout sessions and two full voting TV Shootout evaluations were held over two days in June. All TVs were set-up on an equal playing field, positioned next to each other in alphabetical order and professionally calibrated in Day and Night modes.

Experts Joel Silver of the Imaging Science Foundation, along with Jeff and Matt Murray of AVProStore.com, led attendees through the different attributes of picture quality to evaluate and judge several aspects of the newest TVs from the leading CE manufacturers competing for the crown. The contenders were LG’s OLED65G6P, Samsung’s UN78SK9800, Sony’s XBR-75X940D and Vizio’s RS65.

The nine attributes included in the voting ballot were black quality, perceived contrast, colour accuracy, off-axis performance, screen uniformity, HDR/WCG, overall day, and overall night performance, all of which are important considerations in making a TV buying decision.

The new ‘King of TV’ for 2016 is LG’s OLED65G6P Signature Series OLED TV.  The LG OLED TV took the lead in the voting categories as well as the average of all categories, solidifying its win in the competition. Sony’s XBR-75X940D won in the overall day performance category and was the runner up in the 2016 TV Shootout evaluation.

Robert Zohn, owner of Value Electronics, comments: “Consumers are advised to use the voting results to assess which criteria are most important to them and review each category to determine the TV that best matches their priorities and viewing conditions.”

This story originally appeared on CEPro.com

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