Meridian Audio has launched a virtual showroom with the help of long-time collaborator Vision by New Land. Ahead of what promises to be a challenging winter for events and showroom footfall, the high-end British AV manufacturer is keeping its sleek showroom open virtually, with an immersive 3D model.
The virtual showroom has been enabled by Vision’s interior imaging software, which combines high-powered cameras and AI software to generate interactive ‘digitised spaces’. With no traditional events underway and COVID restrictions set to be in place for months to come, these interactive showroom tours provide an exciting way to keep customers and distributors up to date with Meridian’s latest innovations, product launches and virtual events.
Meridian’s Director of Sales, Barry Sheldrick, says: ‘We’re over the moon with the virtual tour. It gives a unique, behind the scenes insight into the Meridian factory and demonstration spaces where we create, test and assemble our high-performance range of products.’ Barry is optimistic about the impact the model will have on their strategy going forwards. ‘It’s easy to access, use and share, which means anyone can enjoy their own virtual experience. Integrators can invite their clients to take a look around ahead of a live demonstration at the home of high resolution. We are excited to use it as part of our ongoing marketing activity and enable more people to experience Meridian for themselves.’
Meridian Audio’s 360° digital showroom is now officially open for demos, and will be the virtual venue for a series of ‘live’ webinar events to be launched in the coming months. These events enable Meridian to continue to engage overseas customers despite travel restrictions and the 3D tour plays a crucial role in this process, bringing the Meridian HQ to life in the digital sphere.
Luke Newland, Director of Vision by New Land, is excited by the opportunity to help long term collaborators adapt to the changing times and move into new markets. “It’s not just about the ongoing health restrictions, it’s clear longer-term consumer trends are moving everything increasingly online. We’ve been lucky enough to work closely with Meridian Audio for over a decade now so we’re pleased to have the technology and know-how to help them keep driving their business forwards. It’s a stunning space and their equipment is the best in the game, so really it’s a privilege to help them showcase it’.
Luke hopes to be able to help more businesses adapt and grow with the times by moving their showrooms online. ‘Because of the high-fidelity imaging and interactive features, the Vision technology is perfect for AV companies, but it’s potential spans a number of sectors.’
With furniture and car showrooms on their roster, Vision by New Land are set to help a range of physical showrooms jump on the digital bandwagon in the months to come.