Sony has enhanced its line-up of home cinema projectors with three new high performance models that bring an immersive 4K HDR viewing experience to the home.

The projectors, launched at IFA 2017, are designed to help cinema fans experience spectacular, true-to-life images at home. All models deliver high contrast, detail packed images thanks to Sony’s native SXRD panel. This is combined with Reality Creation, an impressive resolution processing technology that uses a unique Sony algorithm to perfectly map pixels, for consistently crisp images.

The three new models introduced at IFA are:

  • The VPL-VW760ES premium laser light source projector in a compact design which reproduces 4K HDR images.
  • The versatile VPL-VW360ES with an adjustable image quality function, suited for viewing various types of content.
  • The VPL-VW260ES which delivers immersive and authentic 4K HDR images whilst remaining cost effective.

To make sure viewers can enjoy any kind of HDR content, in addition to HDR10, which is the standard HDR format for UHD, the new projectors also support HLG for broadcast and online content.


“All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” comments Thomas Issa, product manager at Sony Professional Solutions Europe.

“All three feature packed 4K HDR projectors, from the cost effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience.”

The VPL-VW760ES produces stunning images, using a laser light source with 2,000 lumens for a long-lasting brightness. The technology ensures high dynamic contrast with new light level control that adjusts to the brightness of the scene in real-time, so bright scenes appear more vivid and darker scenes have more depth.


Triluminos, produces a broader colour range than standard projector systems, with more tones and textures. Motionflow technology reacts to fast moving scenes to stabilise images, preventing any blur or pixilation.

Due to its compact size (496mm in depth), it is 40% smaller than the current laser light source model, meaning the projector can be easily installed on a shelf or it can hang from the ceiling. The laser light source makes it simple to maintain, as there’s no need to change the lamp. In addition, the lamp can be used for a long time and it is not necessary to replace expendable parts for up to 20,000 hours.

The versatile VPL-VW360ES allows viewers to experience the beauty of 4K HDR with 1,500 lumens of brightness. The model will replace the VPL-VW320ES but adds extra features to reproduce even more realistic images including an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.


The VPL-VW260ES delivers a 4K HDR experience with high cost performance. The 1,500 lumens projector includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and Triluminos so users get precise and clear images at a cost effective price point. Both the VPL-VW360ES and the VPL-VW260ES come in black and premium white colours to fit into various customer environments. Their compact size, 2.06 zoom and wide lens shift make them easy to install.

The VPL-VW360ES and VPL-VW260ES are available now across Europe. The VPL-VW760ES is shipping from November 2017.

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