Jordan O'BrienOppo may be updating its range of 4K Blu-ray players with HDR10+, but it’s not the only company committing to the format. In fact, HDR10+ now has 45 industry partners globally, with the latest member being Rakuten TV, which promises to make content available in the format in the first half of the year.
HDR10+ may lag significantly behind Dolby Vision, which has won the support of Apple, LG, Netflix and Sony, but its lack of a licence fee is finally paying off. Amazon was the first big content delivery provider to offer HDR10+ and it already has a sizeable catalogue of content, but now Rakuten TV is interested in offering content in the format. It’s not exactly an exclusive deal, however, as Rakuten already offer Dolby Vision on its platform.
In addition to Rakuten, HDR10+ has gained new partners in the form of Megogo, the Eastern European OTT service and Arspro, a Moscow-based production studio. That helps lift the ecosystem to a total of 45 industry partners, although Samsung and Panasonic remain as the biggest adopters.
A New Certification Centre
Thankfully, Samsung and Panasonic won’t remain the only TV manufacturers supporting the format for long. That’s because a new certification centre is opening up in China to support Chinese manufacturers with supporting the HDR10+ format. That means brands who are already partners, such as Hisense, TCL and Konka, would be able to have their sets certified more quickly, rather than relying on certification centres in the likes of Korea, Japan or the US.
“With HDR emerging as one of the most important technologies for ultra-high picture quality, Samsung’s HDR10+ format is gaining recognition,” said Hyogun Lee, executive vice president of the visual display business at Samsung Electronics.
“HDR10+ has already been well-received by major companies across a variety of industries. Samsung will continue to build on this, solidifying our HDR standard technology leadership and maintaining our presence in the global TV market.”