Jordan O'BrienHDanywhere has officially joined the UHD Alliance, a global group of device makers and content creators charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology.
The UHD Alliance was officially unveiled at CES 2016, and already has some rather big names behind it. That includes the likes of Disney, Dolby, LG, Microsoft, Samsung, Sky and Sony, who make up just some of the names on the 51 member-strong list.
HDA is the first HDMI distribution brand to be accepted into the UHD Alliance, a big coup for the UK company.
HDA founder Chris Pinder notes: “HDA multi-room systems provide the most fluid and flexible TV viewing experience, without losing a single pixel of picture quality at premium Ultra HD resolutions. The HDA brand mission of changing the relationship people have with AV in their homes is totally in sync with the UHDA’s ultimate goal of providing a better in-home viewing experience to the consumer. HDA are eager to take an active role in the Alliance’s collaborative efforts to deliver a premium entertainment experience throughout the Ultra HD ecosystem.”
HDA recently launched the MAX series of Ultra HD Premium-compatible products that support 4K60 8bit 4:4:4 or 4K60 10bit 4:2:0 (HDR10) even over a single Cat6 cable. The first HDA MAX items are an 18G HDMI 2.0 spec matrix switcher and a 18G-over-HDBaseT long-range HDMI extender with ‘Tipping Point Compression’ (TPC). TPC makes it possible to transmit 600MHz/18G content down HDBaseT’s constricted 10.2G pipe using very light compression.
These will be amongst the first products from HDA that will carry the Ultra HD Premium logo, which is reserved for products, content and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide colour gamut.