Crestron Masters is always a popular event for integrators looking to brush up their AV skills, thanks to a jam-packed schedule of training sessions over the course of three days. Those attending the European event in Madrid this year had a little bit more on offer than training, however, with the event being co-located with the Technological Innovation Group’s first annual European Elite Partner Summit.
The European Elite Partner Summit offers more than just training, with a range of seminars and discussions available to attendees, while there’s also ample opportunity in which to network with others in the industry. This year’s event welcomed over 40 industry representatives to the Marriott Auditorium Hotel in Madrid, Spain.
TIG representatives Robin van Meeuwen, CEO & President, Dirk Hendrickx, Vice President of Sales, and Crestron’s Stijn Ooms, Director of Technology, led the conference talks and provided key updates from the company, industry projections and product information.
Attendees were invited to engage with the strategic overview for Crestron and its business operations, and more specifically learnt about Crestron’s extended offering from AV control to IP and UC. With a focus on unified communications, attendees could benefit from learning key details on how the latest Crestron solutions for the modern enterprise are helping integrators to stay at the forefront of the industry.
“I’d like to thank all of our partners who attended the first Crestron European Elite Partner Summit,” comments Robin van Meeuwen, TIG CEO & President.
“Madrid has been a wonderful location for the event, and as an EMEA-focussed sales agent, it’s important for Technological Innovations Group to host events and represent our partners across the region.
“Technology that has traditionally represented the audio-visual area of the market, is now moving towards encompassing unified communications, IT and other applications. Events such as the Elite Partners Summit enable our experts to deliver market and product information to our customers to help drive business forward.”
A particular focus for the summit was the Crestron Flex solution, which debuted at ISE 2019.
The multi-disciplinary Crestron solution Crestron Flex can provide customers with a competitive advantage, when combined with other core Crestron products. Featuring commercial-ready features for boardrooms, meeting spaces and offices, Crestron Flex solutions create better meeting and collaboration experiences for the modern workplace.
There’s no word on when the European Elite Partner Summit will return, although those wishing to catch up with TIG in the UK will have an opportunity later this week. That’s because the company will be presenting its upcoming roadmap at its showroom in the Design Centre Chelsea on May 31. Details of that event can be found on the company’s website.