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Solstice AV, a specialist distributor operating across the professional AV, education and control room markets, has announced a formal partnership with NovaStar, a manufacturer of LED display processing and management solutions. 

The agreement establishes Solstice AV as a recognised NovaStar technical solutions partner in the UK, granting the business direct access to NovaStar’s full product ecosystem, including pre-sales support, technical training, certification and the NovaStar online management platform.

The partnership represents a significant step forward for Solstice AV’s vendor strategy. To be working directly with a brand of NovaStar’s global standing, as a certified technical solutions partner rather than through an intermediary, reflects the scale, capability and market reputation that Solstice AV has built in recent years. 

“This is a partnership we’re genuinely proud of,” says Paul Midwood, CTO, Solstice AV. “NovaStar is one of the most respected names in our industry and to be formalising this relationship as a direct technical solutions partner is a real statement of where Solstice AV has reached as a business. It reflects the work our team has put in to build real expertise in complex AV environments and it gives us a world-class product portfolio to take to market. We see this as a platform for significant growth in the coming financial year and beyond.” 

The partnership is expected to have immediate impact across several of Solstice AV’s core market verticals. 

NovaStar’s processing and control technology is widely deployed in large-format LED installations, command and control rooms, higher education environments and live events, all areas in which Solstice AV has been actively building its project pipeline. 

Backed by national logistics and warehousing infrastructure, including over 150,000 square feet of warehouse capacity and a dedicated direct delivery operation, Solstice AV is well-positioned to support the stocking, distribution and deployment demands the partnership will generate. 

“We are delighted to welcome Solstice AV as a NovaStar technical solutions partner in the UK,” says a NovaStar spokesperson. “Their depth of technical knowledge, their logistics capability and their growing footprint across the UK AV channel make them exactly the kind of partner we look for. We’re confident this relationship will bring NovaStar technology to a wider audience of installers and integrators, and we look forward to growing together.”

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