SnapAV Elevates Pursuit of Excellence with ‘Partner Pledge’ to ‘Enhance Every Touchpoint of the Dealer Experience’. Partner Pledge includes product quality, Partner support, and the entire purchasing experience.

SnapAV has introduced its “Partner Pledge,” described as a comprehensive and ongoing commitment to continue to raise the bar for quality in all areas of the company’s growing and expanding business.

“We call our dealers ‘Partners’ – and for good reason,” says SnapAV CEO John Heyman in introducing the pledge. “Our goal is to deliver an amazing end-to-end experience for both our Partners and end-customers. And our Partner Pledge is the cornerstone of this effort.”

The enterprise-wide initiative amplifies the company’s ongoing efforts and investments across the business, including product quality, Partner support and purchasing experience.

“At SnapAV, product and business support services are tightly integrated to ensure that the Partner experience is exceptional in every way, and in every area,” John emphasizes.  “You simply can’t have excellence in one area and not the other. We are committed to excelling in both.”

Over the last three years, SnapAV and Control4 have invested millions of dollars in new product qualityinitiatives, including upgrades to labs with significant additions to test equipment and personnel.

“Quality is a journey, not a destination,” says Jeff Dungan, EVP Operations. “We bring to market thousands of individual products that enable our Partners to exceed the highest expectations of their customers, and I am proud of our teams’ passionate pursuit of excellence.”

In Q3 2020 the company retained an unbiased industry quality expert to audit the company’s entire quality system. “The independent consulting firm gave us high marks,” Jeff says. “Nonetheless, we jointly identified some areas for further improvement and the company is investing more than $1 million in new quality initiatives, both domestically and internationally just this year.”

While the COVID-19 pandemic created disruptions in the industry’s global supply chain, SnapAV says it has made made major improvements in product availability,both on its eCommerce platform and through its expanding brick-and-mortar store locations. The company is bolstering inventory levels on top of an already significant inventory investment to ensure that its Partners have access to products quickly, both locally and online.

“Our Partners run just-in-time businesses and therefore need and expect rapid access to our products, people and services – when and where they want,” John adds. “We continue to add local branches, so Partners get faster access to products, people and services.”


In 2021, SnapAV is also investing heavily in its eCommerce sites and loyalty programs. “We are taking the industry’s best websites and most rewarding programs to new heights,” says John. “Our pledge is to be not only our Partners’ most preferred vendor, but their most beloved and trusted vendor as well.”

According to John, “This is just the beginning of our Partner Pledge. Over the coming weeks and months, we will share progress as we continue to raise the bar in our pursuit of excellence.”

Check out the video of John discussing the initiative here.

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