Lewis CaliburnMitchell & Brown has unveiled an expanded range of TV wall brackets designed to cover virtually every modern screen size and installation requirement, while giving independent electrical retailers a straightforward, high-margin add-on sale that pairs perfectly with today’s larger TVs.
Compatible with all VESA mount televisions, the new Mitchell & Brown bracket range complements the company’s own TV portfolio, including its latest QLED and TiVo-powered smart TVs, while reportedly remaining universally suitable for virtually any compatible screen on the market.
The line-up spans fixed, tilt and full-motion designs, catering for everything from compact bedroom TVs through to substantial 75in lounge displays. Models such as the JB-43-75FM Full Motion Wall Mount support screens up to 75in and 40kg in weight, while offering extensive swivel and tilt adjustment for flexible room positioning and improved viewing angles.
Elsewhere in the range, ultra-slim fixed and tilt models provide low-profile mounting options ideal for cleaner installations in living rooms, kitchens, bedrooms and commercial environments alike. Several models sit just 20mm from the wall, helping installers and retailers deliver the increasingly sought-after “floating screen” aesthetic consumers continue to demand.
The range leans heavily into practicality and retailer-friendly simplicity. Rather than overwhelming dealers with dozens of near-identical SKUs and bracket compatibility charts, the collection has been designed to cover the overwhelming majority of installation scenarios with a concise, easy-to-stock range.
Dan Brown, Purchasing Director at Mitchell & Brown, comments, “Let’s be honest, TV wall brackets are never going to be the rockstars of the showroom floor. But they are one of the most important accessories in the entire TV purchasing journey, particularly as screen sizes continue to increase and consumers expect cleaner, more flexible installations in every room of the home. Our latest bracket range has been designed to make life easier for both retailers and installers, with broad VESA compatibility, simple installation and coverage for virtually every popular screen size category and mounting demand.”
Constructed from powder-coated steel with integrated cable management and installer-friendly features including detachable parts, direction indicators and security locking systems on selected models, the range focuses on straightforward installation and long-term reliability.
The bracket range is backed by a seven-year warranty. For retailers, the launch also arrives at a time when wall mounting continues to shift from optional extra to expected purchase.
Larger screen sizes, cleaner interior design trends and the growth of secondary room installations are all helping drive bracket attachment rates higher, creating additional revenue opportunities at point of sale without increasing showroom complexity.