New VP Sales and Marketing In At Screen Innovations

Screen Innovations has a new vice president of sales and marketing, with Michael Bridwell taking up the newly created role.

Michael has over 20 years of marketing and sales experience, which the company hopes will help towards its ambitious growth goals.

Having previously served as vice president of marketing and home entertainment for Digital Projection International, an Emmy award-winning projector manufacturer, Michael will now guide the sales and marketing strategies at Screen Innovations. This includes the multiple sales channels, marketing, communications, PR and advertising strategies for the company.

Michael will also strategise with the many associations and buyer’s groups that serve the audio/video industry’s integrator network. Additionally, he will coordinate with the consultant and designer communities to ensure get necessary feedback on SI’s products and services.

“It’s very rare to find talent and character like Michael. What’s even more rare is to find it over and over in the incredible family we have built at SI,” says Ryan Gustafson, owner of Screen Innovations. “Michael is made of SI DNA, and we are stoked to have him join our family and take us to the next level.”

Upon joining the Screen Innovations team, Michael notes: “This is a crucial moment in Screen Innovation’s history, and I couldn’t be more excited about my role. Having admired SI’s expansion as a strategic partner, I’m now able to inject my experience, energy and insight into what is already an impressive team. Simply put, my goal is to enhance and expand the culture and ‘SI Way’ that has guided the company since day one.”