Daniel J SaitL-Acoustics has announced a strategic investment in Djaayz, the DJ-booking platform co-founded by Cathy Guetta, alongside a commercial partnership designed to help hospitality venues use music and premium sound to create stronger guest experiences.
With more than 14,000 DJs available and over 100 venues already using the platform, Djaayz connects hospitality businesses with professional DJ talent. The partnership combines this network with L-Acoustics’ premium sound systems and spatial audio creative tools, including L-Acoustics DJ.
The companies say the collaboration will provide hotels, restaurants, beach clubs, rooftop bars and lifestyle venues with an end-to-end approach covering DJ discovery and booking, programming and professional audio.
The move also reflects a growing trend that Essential Install has been following closely: AV brands looking beyond traditional industry channels and immersing themselves more directly in contemporary music culture.
From manufacturers working with artists and musicians to partnerships that connect professional audio technology with live performance, brands are increasingly recognising the value of being present where music is actually being created, performed and enjoyed.
L-Acoustics’ investment in Djaayz takes that idea a step further, combining the technology, the artists and the venues within the same proposition.
Hervé Guillaume, CEO at L-Acoustics Group, says, “At L-Acoustics, we see sound as emotion. Investing in Djaayz extends that commitment all the way to the artistic programming of the venues our technology brings to life — a natural alliance in service of unforgettable guest experiences.”
The partnership reflects the growing importance of music and sound as differentiators within the hospitality sector, helping venues create memorable experiences, strengthen their identities and encourage customer loyalty.
Cathy Guetta, Co-Founder at Djaayz, says, “I’ve spent my life creating nights people never forget, and it always begins with the music. With Djaayz and L-Acoustics, we’re giving every venue the power to create that same magic — the right artist, the perfect sound, an emotion guests carry home with them.”
For DJs, Djaayz provides access to additional bookings and professional opportunities, while L-Acoustics technology is intended to ensure performances are delivered with high-quality sound and spatial audio experiences.
Laurent Vaissié, CEO at L-Acoustics, says, “L-Acoustics brings the sound of world-class electronic music festivals and clubs to hospitality venues. Our partnership with Djaayz offers the perfect platform for premium venues and DJs to connect seamlessly and scale their business through exceptional sound experiences, from stereo to fully immersive.”
The investment also gives L-Acoustics access to Djaayz’s network of hotels, restaurants, bars and event venues, creating a channel through which the company can introduce its sound systems and creative spatial audio technologies to the hospitality market.
Raphaël Aflalo, CEO & Co-Founder at Djaayz, says, “L-Acoustics investing in Djaayz is far more than capital: it is the meeting of two houses obsessed with excellence. Together, we want to make world-class sound and curated programming the new standard for the venues that matter.”
