British high-end audio pioneers, KEF and the specialist B2B trade-only distributor, OneAV have announced a new high-fidelity partnership.

Since 1961, KEF has been creating award-winning speakers at the forefront of audio excellence. OneAV is now officially appointed as the home of KEF for the custom install (Ci) channel.

“Our tagline is ‘supplying technology installers’ and it’s that word ‘technology’ that makes KEF distinctly different to competing speaker products”, says OneAV’s James Trumper, “KEF’s engineering team continues to deliver technologies that make their speakers a demonstrably superior choice for Ci (custom-installed) applications. ‘Uni-Q’ for example, disperses sound more evenly throughout a room allowing everyone sitting at different spots to experience the same natural, detailed sound. This is a major standout benefit for architectural speakers designed to be built into the fabric of a room.”

KEF states that the company exists to fill rooms with music as it was made to be heard, to move souls with truly authentic soundscapes. Patented innovations reinforce KEF’s reputation as a proud pioneer of excellence in sound. From the Tangerine Waveguide and Uni-Q coincident speaker driver to the Uni-Core technology in KEF subwoofers for vastly reduced cabinet size.

OneAV will collaborate with KEF in bringing a strong experience for installers countrywide by providing unique services to reward loyal customers, alongside transparent and useful information, quick turnaround, and impeccable reliability.

KEF’s Commercial Director, Sarah Yule, commented: “I am delighted that we have formed a new partnership with OneAV. Their ethos and growth plans align perfectly with KEF’s strategic direction in the UK. We have seen a very positive trajectory within our domestic installation business during the last year, and I have complete faith that this growth will continue with even greater momentum via this new partnership. Our plans for the future are exciting, including a unique space where we will be able to invite installers and their clients to visit for a true listen and believe moment!”

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