LG OLED Focuses On Cinema, Sports and Gaming

LG Electronics (LG), says it is raising the bar again in 2020 with 14 new LG OLED models led by three new art-inspired GX Gallery series 4K Ultra HD TVs, 88in and 77in class Real 8K models and an all-new OLED screen size – 48in.

Unveiled at CES 2020, the new LG OLED TVs – and new 8K and 4K LG NanoCell LCD TVs – are designed to deliver stunning picture quality and innovative design with upgraded performance and artificial intelligence-enabled features that bring movies, sports and video games to life.

At the heart of the latest 8K and 4K LG OLED and 8K LG NanoCell TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI Processor. This leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s picture quality and enable a host of specialised features for various types of content including movies, games and sports.

LG’s says its 2020 premium TVs flaunt unique, elegant designs that integrate effortlessly with any home decor. The all-new minimalist Gallery Series offers an ultra-thin form factor – the 65in model is 20 millimeters (0.79in) thin. Paired with an included specially-designed wall mount, these 55-, 65- and 77in class models hang completely flush on the wall, providing a dramatic appearance, transforming the OLED into a piece of art.

The GX Gallery series 4K UHD models join the LG OLED WX Wallpaper series (razor-thin 77- and 65in models) and the LG SIGNATURE OLED R (model 65RX) to provide genuine space integration and an element of futuristic luxury, elevating their surroundings regardless of whether they’re turned on, says the maker.

The 2020 LG OLED ZX Real 8K models, delivering four times more detail than 4K TV and 16 times more than HDTV, exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88- and 77in LG OLED models also surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.

For 2020, while offering new versions of the two popular 4K UHD series (models CX, BX) in 77-, 65 and 55in class sizes, LG is also bringing the picture quality of LG OLED TV to an all-new screen size – 48in. This 4K UHD unit (model OLED48CX) reproduces even sharper picture quality with 8 million-plus pixels on the 48in screen, density comparable to that of a 96-inch 8K TV.

The 2020 LG NanoCell TV line-up is highlighted by six Real 8K TV models (75- and 65i models in Nano99, Nano97 and Nano95 series), all exceeding the stringent requirements needed to display the official industry 8K UHD logo from CTA.

LG OLED TV

Cinema Experience

Combining OLED’s self-emissive technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode, 2020 LG OLED TVs are designed to bring the cinema into the living room with new levels of realism, says their creator.

With Dolby Vision ultra-vivid high dynamic range imaging, Dolby Atmos immersive sound, and for the first time ever, Dolby Vision IQ, 2020 LG OLED TVs offer a significant up-grade. Dolby Vision IQ introduces new intelligent features for TVs to deliver optimal picture quality as the creatives intended, no matter the ambient light environment or content genre. 

The new Filmmaker Mode delivers images the way they film maker intended. By disabling certain post-processing effects (such as motion smoothing, noise reduction and sharpening) while preserving correct aspect ratios, colours and frame rates, LG OLED TVs with the Filmmaker Mode are designed to faithfully replicate the original vision of the director.

LG OLED TVs also have been recognised by Hollywood Professional Association with its Excellence in Engineering Award as the first and only with integrated hardware-level calibration software, further solidifying LG’s OLED TV as Hollywood’s leading reference consumer display for use in content production.

LG’s webOS smart TV platform will bring 2020 LG OLED and LG NanoCell TVs a wide range of programming from the constantly-growing number of top global content providers through apps and services such as Disney+, Netflix and CBS All Access.

New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library and buy or rent more than 100,000 films and TV shows. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.

LG OLED TV

Game Experience

With high picture quality and newly added gaming features, LG says its 2020 TVs are also ideal for serious gamers. As the first TV manufacturer to offer NVIDIA G-SYNC Compatibility, LG is expanding this capability in 2020 to 12 OLED TVs to provide strong PC gaming experience without screen tearing or other distracting visual artefacts.

With high-performance variable refresh rate and ultra-fast response time, LG OLED TV argues this is the most advanced gaming TV on the market today. With the extremely low input lag of expensive desktop gaming monitors, detail-packed visuals of today’s games are simply impressive on LG OLED TVs. And the smoothness and responsiveness of controlling the onscreen action is also impressive.

In another industry-first, 2020 LG OLED TVs feature the HDR Gaming Interest Group’s HGiG Mode so gamers can enjoy high quality visuals as game creators and developers intended when playing HDR games via consoles on their LG TVs. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers.

During intense gaming sessions, LG OLED TVs even help address eye fatigue. The Eye Comfort Display certification, from the international testing lab TÜV Rheinland, verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality from any angle. LG OLED screens meet every TÜV testing criterion, including wide colour gamut and HDR.

LG OLED TV

Sports Experience

Not only ideal for film buffs and gamers, LG says its OLED TVs are perfect for sports fans, too, offering exhilarating viewing experiences courtesy of the 120Hz response time – made possible by the new α9 Gen 3 AI Processor – and sports-centric features.

Sports Alert helps users to keep track of their favourite teams and schedules and notifying them as soon as a team scores. Users can select their favourite teams in various sports – proper football, American football, baseball, etc. – to receive automatic updates at the start of a match, whenever a team scores and when the game ends.

Sports fans can also benefit from enhanced sound. Viewers can connect the TV to Bluetooth speakers to create a more dynamic soundscape to create a real stadium environment.

“LG’s vision to offer outstanding value to its customers comes to life this year with the company’s new line-up of art-inspired TVs,” says Park Hyoung-sei, president of the LG Home Entertainment Company. “Beyond the unrivalled picture quality that LG’s premium TVs deliver, the new additions also come with the company’s advanced technologies, best in AI-integration and unrivalled, futuristic design made possible by OLED technology.”

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