Arcam is now officially part of Samsung, having been officially acquired by the company’s subsidiary Harman. The British Hi-Fi and AV manufacturer will further bolster Harman’s Lifestyle Audio division, which also includes AKG, Harman Kardon, Infinity, JBL, Mark Levinson and Rebel.
Samsung has been on a hiring spree in the home audio space as of late, with the company’s biggest purchase being that of Harman International. At the time, many speculated that Samsung was acquiring Harman primarily for its expertise in the automotive industry. Since then it has become clear that Harman’s audio divisions are also an important aspect of the acquisition, especially given the firm’s rumoured smart home speaker is set to concentrate on sound quality, something Harman’s brands are known for.
While Arcam is set to be included into the Samsung family of products through Harman, business is expected to remain as usual. In an email to customers, Arcam’s director of sales and marketing, Scott Campbell, notes: “Arcam and Harman share a like-minded passion for bringing the highest quality sound into people’s lives.
“Harman recognises the value and potential of Arcam’s people, technologies, and brands, and we expect the combination will deliver growth opportunities and benefits to our customers. We believe this is an unprecedented opportunity to grow Arcam’s engineering capabilities and extend its product reach into new markets.”
The terms of the arrangement between the two companies has yet to be disclosed, although users could be the overall beneficiaries from this acquisition. Samsung has the resources necessary to invest heavily in its brands, while its position as the world’s top TV manufacturer could lead to better quality TV audio.
Speaking about the acquisition, Søren Majlund, commercial director EUN, Harman Lifestyle Audio Division notes: “We expect the combination will deliver growth opportunities and benefits to our customers. We believe this is an unprecedented opportunity to grow Arcam’s engineering capabilities and extend its product reach into new markets.”
Following the ‘business as usual’ mantra, Arcam’s leadership team will remain in Cambridge, UK, while its sales and distribution channel is unlikely to be touched by the deal.