Mission loudspeakers will now be distributed by Exertis Unlimited in the UK, as part of an exclusive agreement signed by the two companies. Exertis will also be a pan-European e-tail partner of all Mission-branded products.

The new distribution deal comes as Mission enters a new phase in its 40-year history, with the launch of the all-new LX speaker range – including the LX-2.

Steve Macintyre, UK sales and marketing manager at Mission’s parent company IAG, notes: “This is an exciting time for Mission; the new LX Series is already going down a storm and the roadmap for 2017 is extremely ambitious. The appointment of leading tech distributor Exertis Unlimited helps to further differentiate Mission from IAG’s other prestigious audio brands, engaging new routes to market whilst growing Mission’s sales profile across Europe.”

Richard Booth, business manager for Mission at Exertis Unlimited, adds: “It’s an honour to be working with a brand with the heritage, popularity and quality of Mission; it’s a stunning addition to our Premium Audio portfolio. We look forward to introducing Mission’s evolving line-up to retailers and customers.”

The new distribution partnership, effective immediately, will also include Mission working with Exertis Unlimited on a range of new sales and marketing initiatives.

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