Lewis CaliburnFidelity Imports UK has appointed Bryce Allan as Commercial Development Manager, bringing nearly three decades of specialist audio experience to its growing UK business.
Working closely with Managing Director Jamie McKay, Bryce will develop specialist retailer partnerships across the United Kingdom, supporting the company’s full brand and product portfolio.
His role includes establishing new dealer accounts, delivering product training and demonstrations, supporting retailer events and helping dealers turn product introductions into sustained sales.
Bryce brings extensive experience in sales, retailer development and brand building across the specialist audio industry. Having worked closely with respected UK audio brands, he has built his career around the belief that great products deserve great representation, and that lasting partnerships depend on trust, knowledge and a shared passion for music.
“Specialist retailers play a vital role in helping people discover and enjoy great audio,” says Bryce Allan. “The strongest partnerships are built on trust, product knowledge and time spent listening. I’m looking forward to working with the Fidelity Imports UK team and its retail partners to give these brands the representation and support they deserve.”
Jamie adds, “Bryce understands what specialist retailers need from a distribution partner. His experience will strengthen our hands-on support, helping dealers select the right products, build their teams’ knowledge and deliver demonstrations that inspire customers.”