TruAudio’s range of premium architectural speakers and multizone amplifiers is the latest offering from CUK to residential and commercial integrators.
AV distributor CUK Group has signed a deal to distribute exclusively the TruAudio brand of architectural speakers and amplifiers to residential and commercial integrators in the UK and Ireland.
A division of Utah-based Soundvision Technologies, TruAudio has won recognition for innovation, high quality and high performance over two decades. Originating as a custom design and installation business, TruAudio is today able to offer integrators an award-winning all-encompassing range dedicated to CI, including invisible, home theatre, in-ceiling, in-room, in-wall, surround speakers, as well as soundbars, subwoofers, outdoor and multizone amps.
Backed by a lifetime warranty, TruAudio architectural speakers are engineered using woven carbon fibre, titanium, aluminium and polypropylene in a good/better/best hierarchy.
Commenting on the move, CUK MD Stuart Thomson said, “The big takeaway from my first meeting with the TruAudio team back in 2002 was TruAudio’s foundation in CI Integration; this truly is a brand ‘for installers, by installers’. TruAudio applies this philosophy across both product range and sales strategies, putting the integrator front and centre. TruAudio gives CUK the opportunity to offer residential integrators CUK-level support for a vast range of robust, high performance CI speaker solutions under one roof. We’re delighted to be expanding our residential lineup with such an accomplished choice, proven in the world’s most demanding market.”
Trevor Woodbury, VP of Sales & Business Development Soundvision Technologies adds “We are very excited to be partnering with CUK as we feel they are a perfect extension of our company. It’s clear that CUK truly values its customers and stands behind that with every service they offer. We look forward to building the brand together in the UK, with our sights set on offering the best speaker solutions available to integrators and A/V experts.”