Atlas Cables, the engineering-driven cable specialist based in Kilmarnock, Scotland, has appointed DALI AUDIO UK as official sales agency representing its products to all retail channels. The agreement is live and in affect now.

Atlas cables is a material science based Hi-Fi manufacturer with a no-nonsense approach that has won the company awards and plaudits over the past 20 years. That attention to detail, design and manufacture matches well with DALI. As a Scandinavian brand, DALI has always put R&D at the forefront of everything the maker produces. The two companies have a synergy that would be hard to place with two other brands in the Hi-Fi industry say the partners.

Atlas cables has experienced tremendous growth over the past 10 years in the UK and export markets. The appointment of DALI AUDIO UK will strengthen the brands relationships with current and potential retailer and custom install clients.

DALI AUDIO UK has been a force for change in the UK in the past 15 years. Award winning products have seen the once underperforming Scandinavian thrive and increase its sales and market penetration in a very competitive sector. The success of DALI AUDIO UK stems from having world leading products backed up with a professional and personable sales team, says the company.

Commenting on the agreement, Atlas Cables Sales Director Martin McCue, says, “The DALI UK team are the perfect sales partner for Atlas. The DALI team are popular and professional with industry insight and experience that is un-paralleled in the field. We are very excited about the future of Atlas in the UK with such great representation.”

Matt Miller, Sales and Marketing Director at DALI AUDIO UK, adds, “We have planned to add partners to the UK business for a little while now, and we are of course thrilled that our first will be Atlas Cables. The brand has an unrivalled reputation for the exceptional quality of its products, and their design philosophies and core values very closely match those of DALI. Two of our team use Atlas products in their own systems, and we are all excited about representing the brand.”

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