Apex-Tech UK Add Ben Lancaster As Promotion And Sales Agent

Apex-Tech UK, supplier of high-performance home cinema, invisible audio and environmental audio products has announced the appointment of Ben Lancaster as sales agent for the South of the UK.

Ben will be responsible for the specification of key brands such as Barco Residential, Display Technologies and Stealth Acoustics alongside his existing agencies including Procella Audio. Ben is well known amongst the great and the good of home cinema installation and will also be working with other exciting new brands from Apex-Tech sister companies, namely Light Walls dynamic LED systems and int 3, manufacturer of the Adorno range of fabric Cinema room solutions.

Apex-Tech UK, Managing Director, Neil Davidson says, “I am incredibly pleased to have Ben on board, not only for his knowledge and experience of the industry but also for his genuine desire to work with installers to deliver the best solutions on the market. Ben is backed by an organisation that provides a level of service and consultancy far beyond that of shifting boxes and we look forward to continuing mutual success in the south of the country.”

Alan Briggs, who has been a member of the Apex-Tech UK team for two years now steps up to Sales Director, a vital position as the company continues to grow and develop its niche within the residential market. Alan says, “I’m excited to have been given the chance to shape Apex-Tech’s future and look forward to the next phase in its development.”

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