Damon Crowhurst, Head of Visual Display, Samsung Electronics UK, looking to build profile for ‘The Wall’ by answering EI’s questions on this new AV concept?
Q. Explain what the technology is behind The Wall and how it differs from other solutions out there?
The Wall is the first commercially available pioneering modular Micro LED display screen in the world. The Wall is not only ground-breaking in terms of display technology, but is also configurable and scalable to suit any environment from corporate boardroom to luxury living spaces.
The Wall has an ultra-slim design that seamlessly blends into its surroundings to provide a new level of immersive viewing and ensures that consumers can experience a superior picture quality too. Powered by the unique Quantum Processor Flex, The Wall also offers AI upscaling technology that automatically enhances content to the optimum resolution, according to the screen size and ratio.
For the first time ever, users can experience the ultimate in picture definition, with The Wall’s unique Black Seal technology, offering deep levels of black that ensures ultra-realistic tones with crisp clear picture quality. And through the self-emissive LED technology, the display is immune to burn-in and has an industry-leading lifespan of 100,000 hours. What’s more, The Wall has the world’s first and only LED HDR technology that supports up to 8K resolution, providing a seamless LED solution. All of these qualities come together to offer a truly one-of-a-kind, captivating experience on a large scale.
Q. What is the installation process/what is involved?
As The Wall is completely bespoke and built to the specific requirements and needs of the customer, the installation process can vary depending on the initial request. To ensure that the installation is as flawless as the product, Samsung provide their installation partners with specialised certification training.
The installation process would typically involve a site survey of the intended location to ensure adequate power and ventilation is available, especially if The Wall is to be recessed and facetted in to the actual wall itself, as well as ensuring the wall can support the weight load. Assuming that site survey is completed and the location deemed suitable, The Wall comes with all the required accessories to install and operate the LED Hardware. Accessories like the custom made and precision Samsung designed wall mounting kit makes the process as straight-forward as possible and ensures a smooth and seamless install.
Q. What training or technical support is available?
Samsung provides installation training and certification to partners to ensure they are equipped and confident to install The Wall and are supported to be able to provide end-to-end solution and support to their customers and clientele.
This training will involve an in-depth understanding of all the equipment required along with how to handle the product during installation, technical setup and product preparation as well as pre- and post-sale support and maintenance of the product.
Q. What is the potential high-end entertainment and information applications as you see them in the market?
Within the corporate applications we would see this product being considered in locations where companies/brands wish to make a long-lasting impactful impression on their visitors/guests or key stakeholders within the business. This could be in corporate VIP Boardrooms, car design studios or luxury car showrooms as well as VIP Suites within luxury hotels.
In the more mainstream consumer market however, The Wall could be considered as part of a top-end home cinema or media room solution, or incorporated in to the living spaces within the home as part of the décor. In this type of application, you end up with a very customisable dynamic wall within the house that displays high quality images or videos, for example exotic locations from around the world, or even stunning artworks or bespoke content.