Above image: The White Lodge Centre in Chertsey, Together For Cinema’s 25th cinema room installation opened in September 2020.

All Things Media has committed all of its brands and platforms in helping industry initiative Together For Cinema reach a new level of activity and gain further industry support and sponsorship.

All Things Media, owners of Essential Install, EI Live! Electrical Contracting News and Data Centre and Network News has committed to helping support and promote the industry initiative Together For Cinema which creates cinema and AV experiences for a range of children’s hospices and other deserving locations across the UK.

Those who benefit are not only the children and young adults with life limiting conditions, but their families, carers and associated volunteers. Together For Cinema works closely with CEDIA, the UK Residential Installation trade association, and other partners and relevant associations in helping to reach its goals.

The organisation was founded in 2009 by industry figure Ian Morrish, who has managed this industry movement ever since. With support and assistance from many companies in the AV industry Together For

Cinema has so far been able to install 25 cinema rooms at a normal installation value of over £½ million.

With industry encouragement, Ian has now agreed to manage Together For Cinema on a more committed basis and realise it’s true potential. New and ambitious targets have been set and new avenues for community good will be explored.

For its part All Things Media has provided Together For Cinema with a stand at the up-coming EI Live! show this September 29-30. The media outfit has also committed to provide Together For Cinema with a full range of on-line and in print support to help the organisation meet its new goals.

Thousands of children with life limiting conditions, as well as their families and support teams have already benefited from Together For Cinema and All Things Media is committed to help increase this number and take the initiative to a new level.

What is next and how to get involved

Ian explains that the next goals for the organisation include continuing to deliver the cinema experience to those that it can really make a significant difference to and to build awareness in and out of the CI and AV industries creating a comprehensive network of support.

The organisation also wants to continue to generate industry, regional, national and international exposure for the cause and those involved.

Together For Cinema also has a new target of delivering 50+ cinema rooms in the UK by the end of 2026, with a value of over £1m and is also committed to exploring the option of recycling and distributing dated or excess stock to good causes.

Ian says there are many ways in which industry people and companies can help, but the most important is to support, back and help promote Together For Cinema.

Suggested initiatives include helping promote Together For Cinema using your contact network and also social media outreach as well as helping to supply product required for the various cinema rooms that will be created. Companies can also commit to helping to manage and install a cinema room or donate any dated stock or excess stock that can be recycled to needy causes.

Companies can also become a sponsor of Together For Cinema and help the industry realise the true potential of the good that can be achieved. Various packages are available, see below, full details are available by emailing Ian on ian@ad-con.uk or by visiting the website.

There are four levels of annual sponsorship and these are as follows:-

  • Bronze: £500+ per year
  • Silver: £1,000+ per year
  • Gold: £2,500+ per year
  • Platinum: £5,000+ per year

Sponsorship money will be used to secure a more committed approach to manage Together For Cinema and ensure its progression. Sponsorship will also cover operational costs and deliver the management of the cinema room installations, before, during and after.

Funds will also be used to look at more initiatives to further the Together For Cinema delivery such as the distribution to good causes of dated or unwanted stock and to explore other areas that the AV industry can deliver community good in. Funds will also be used to help develop Together For Cinema and secure media exposure both in the UK and globally.

In return, Sponsors get the knowledge that they are part of an industry co-ordinated and recognised good cause, their logo and a website link on the Together For Cinema website, a Together For Cinema high quality acrylic Sponsors Plaque and an exclusive Together For Cinema Sponsors Pin Badge.

Sponsors also receive a media kit for use in marketing collateral, a Bi-Monthly email activity update, a listing in the annual sponsor’s update in CEDIA Communicates and a monthly sponsor’s update in the weekly CEDIA Insights e-newsletters.

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