CiNEMATiC and Procella Audio helped transform an exclusive event at the LuxArte showroom in Poland into an immersive luxury experience, using high-performance home cinema technology to support a preview of the new electric Bentley Torcal. This case study shows how home cinema can reach beyond its normal confines to deliver experiences for all kinds of brands.
CiNEMATiC had already used Procella Audio and other leading brands to deliver the AV elements of the LuxArte space in 2025, the venue for this exclusive event.
CiNEMATiC Owner Andrzej Gratkowski explains how the event was conceived, “Bentley Motors Poland has enjoyed a close relationship with LuxArte for many years. LuxArte represents Bentley Home furniture in Poland, so the partnership naturally connects the automotive and interior design sides of the Bentley brand.
“The CiNEMATiC showroom is located within LuxArte and was created with the participation of Bentley Motors. From the beginning, the cinema has carried Bentley branding with the company’s official approval, while its interior design, materials and atmosphere were developed to complement the character of the marque.
“Once the cinema opened, the venue gained an entirely new dimension. It was no longer only an elegant furniture showroom, but also a space capable of delivering large-scale, emotionally engaging multimedia presentations. It therefore became a natural location for important Bentley events.”
The event was a preview of the electric Bentley Torcal, held ahead of its official world premiere on September 23, 2026. It ran from 10:00 until 19:00, with selected Bentley clients invited to individual sessions lasting 40 minutes. Because of the confidential nature of the presentation, every guest was required to sign a non-disclosure agreement (NDA).
Representatives of Bentley Motors introduced the model and presented specially prepared material supplied by Bentley’s headquarters.
Andrzej explains, “The scale of the screen, the controlled lighting and the Procella Audio system turned the presentation into an experience rather than a conventional product briefing. The soundtrack combined music, automotive sounds and dynamic low-frequency effects. Six Procella P18Si subwoofers, operating with Trinnov WaveForming, gave those effects physical presence while retaining speed and control. Afterwards, guests were invited for refreshments and could explore the new model in virtual reality.”
Although no separate home cinema demonstrations took place during the event, Andrzej underlines that it became a highly effective demonstration of what a properly designed cinema can achieve. Instead of familiar movie clips, the system communicated the character of a luxury brand and built anticipation around a product that guests could not yet see physically.
Why CiNEMATiC Chooses Procella Audio
Delving deeper into the reasons why CiNEMATiC favours Procella Audio and selected the brand for the LuxArte installation, Andrzej says, “We have worked with Procella Audio for more than a decade. I first became aware of the company through specialist forums where professional cinema integrators shared their experiences with the systems. I later heard Procella for myself in a demonstration room at an exhibition.
“What immediately impressed me was the dynamics, clarity and spatial presentation, but above all the effortlessness with which the system reproduced demanding film sequences. It could move from subtle detail to very high output without sounding strained or losing control.”
Andrzej adds, “Procella also offers an unusually scalable product range. We can design anything from a relatively small cinema room to a large, multi-row theatre while maintaining a consistent tonal character throughout the system. Another major advantage is the shallow cabinet construction. Space is always valuable in a private cinema, and clients understandably want to retain as much usable floor area as possible. With Procella, we can often conceal the front system within approximately 30 centimetres behind the screen while still achieving genuinely cinematic performance.”
When comparing Procella with other options, Andrzej is keen to explain what he considers the main differences.
“The most immediate difference is the sense of headroom. In a cinema with two rows of seats, achieving reference-level sound pressure across the entire listening area is a major challenge for many conventional loudspeakers. Procella delivers dynamic scenes with a degree of ease and freedom that can be genuinely surprising.
“The compression drivers and custom constant-directivity waveguides provide high output, controlled dispersion and consistent coverage across the seating area. The system can therefore remain clean, precise and intelligible at playback levels where conventional solutions may begin to compress, harden or become tiring.”
Andrzej continues, “However, it’s not simply about playing loudly. It is about preserving the contrast between the quietest details and the most powerful moments while maintaining direction, tonal balance and control.”
The Power of Demonstration
Andrzej is a firm believer in providing access to high-performance demonstration spaces to expand the reach of the custom installation sector.
“Cinema is fundamentally about emotion, and it is almost impossible to explain that emotion using specifications, photographs or descriptions. It has to be experienced.
“A proper demonstration often changes a client’s understanding of what a private cinema can be. In our showroom, visitors first see an elegant interior in which the loudspeakers, projector and electronics are almost completely invisible. When the presentation begins, the reaction is often an immediate smile. For many people, it is the first time they have not only heard sound but physically felt it and experienced it arriving from every direction.”
Andrzej continues, “Our showroom is also frequently used for meetings with architects, interior designers and developers. It allows us to demonstrate that sophisticated technology does not have to compete with interior design. The two can be integrated into a single, coherent space.”
A Serious Endorsement
Bentley’s decision to hold its event at LuxArte demonstrates that the showroom works not only as a technical demonstration facility, but also as a luxury environment in its own right.
The technology has been designed to disappear into the architecture rather than dominate it, providing a sophisticated backdrop for such an exclusive event. All the technology is concealed, while the space is exquisitely finished with Bentley Home furniture, carefully selected colours, leather finishes and details inspired by Bentley’s design language.
Control4 integrates the projection, audio, lighting and climate systems, allowing even this sophisticated room to be operated intuitively.
Andrzej argues, “The result is a space in which design, technology and functionality feel like parts of the same concept. Guests initially experience an elegant interior; only when the system starts do they discover the scale of the technology hidden within it. That is precisely why the showroom can provide a credible setting for a brand operating at Bentley’s level.”
Considering Procella Audio
For installers considering working with Procella Audio, Andrzej offers some practical advice. “My first recommendation would be not to judge Procella Audio only by specifications. Listen to a complete, properly designed system at realistic cinema levels.
“The strength of the brand lies in combining genuine cinema dynamics, high output and low distortion with practical solutions for the integrator. The product range can serve anything from a small room to a large theatre while retaining a consistent sonic character. Its shallow enclosures provide valuable freedom during architectural design and make it easier to conceal the system without sacrificing too much usable space.”
He adds, “Procella gives us the ability to create rooms that are visually refined but still deliver the impact, clarity and effortless dynamics associated with a professional cinema. That combination is increasingly important because today’s clients do not want to choose between performance and interior design.”
