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Daniel J Sait is a seasoned media leader and journalist who shapes the editorial vision of Essential Install as its Editor‑in‑Chief and serves as European Editorial Director at All Things Media News, the specialist publisher behind Essential Install, Electrical Contracting News and Data Centre and Networking News. In these roles, he combines deep editorial insight with a strategic understanding of the smart home, luxury AV and home cinema sectors, guiding coverage that informs, inspires and connects professional installers and integrators across the UK and Europe.
With an extensive portfolio that spans trade and mainstream technology coverage, Daniel’s work appears regularly in Essential Install and has featured across wider platforms including key trade and consumer titles, reflecting his commitment to elevating industry discourse while spotlighting innovation, best practice and emerging trends.
Under his editorial leadership, Essential Install has continued to expand its reach and influence, delivering targeted news, product insights, event coverage and thought leadership that supports the professional community responsible for bringing cutting‑edge AV, automation and luxury living technology into homes and commercial spaces. Daniel’s direction emphasises clarity, relevance and trade‑first reporting, helping integrators stay ahead in a rapidly evolving market.
A respected voice within the AV and smart home ecosystem, he actively engages with industry events and major trade shows, shaping conversations around technology adoption, installer education and business growth. His editorial stewardship reinforces Essential Install’s mission to serve as the definitive source of industry news and insight for integrators, manufacturers, distributors and allied professionals.
Daniel brings both strategic editorial leadership and a journalist’s eye for detail to every issue of Essential Install, ensuring the publication remains essential reading for the trade.
Before launching Essential Install in 2009, Daniel spent over two decades in the trenches of AV and Hi-Fi trade press editing titles such as Television Magazine, Custom Installer and Inside Hi-Fi.
