TCL has announced plans to debut its television sets in the UK market, representing a major expansion for the world’s third largest TV manufacturer. While its TVs are unlikely to set the custom install market alight, the company is popular with cost-conscious consumers.
There are three models that have been confirmed for debut in the UK market, including the DP608, DP648 and DC748. The latter model will not be arriving in the UK immediately, with the former two sets making their debut first. All models boast a 4K resolution and support for HDR10, while Freeview Play will power the smart TV functions. The DC748 additionally boasts an integrated JBL soundbar for better quality audio.
Bernie Chen will head up TCL in the UK, with the new country manager noting: “We see the UK market as one of great opportunity for TCL and are delighted to be up and running now, continuing the global success story that is TCL. We believe the UK will appreciate the high quality and technically excellent products as will appreciate the commitment to a unique design aesthetic found in our products.”
It’s not the first time TCL has targeted European markets, however. The company entered Europe back in 2004 through a partnership with Thomson to create the TTE Europe joint-venture, selling televisions under the Thomson brand. Since 2009, TCL-branded products have also been made available across several European territories.
The TCL brand has grown rapidly, with it finally eclipsing Hisense in 2017 to become the world’s third largest TV manufacturer. While it may sit below Samsung and LG, those manufacturers boast 47.9 million and 28.2 million units sold each year, absolutely dwarfing TCL’s 13.2 million units sold. Its sales are more impressive than mainstream TV brand Sony, however, with Sony having only shipped 11.7 million units in 2017.
With its launch in the UK, TCL could see further growth. The UK is Europe’s second largest market for TV sales in Europe, with it just behind Germany.