The Audio Business, the UK distributor of specialist Hi-Fi and AV products, is delighted to announce that it is now the exclusive UK and Ireland distributor for Polish Hi-Fi brand Unitra.
Commencing with immediate effect, The Audio Business will be responsible for all sales of Unitra products, which including integrated amplifiers, direct-drive turntables, digital devices, loudspeakers and accessories, whilst also providing support across the UK specialist audio retailer network and commencing an extensive PR and marketing campaign.
The appointment of The Audio Business sees Unitra expand its distribution into the UK for the first time. A brand with a significant heritage of audio and video equipment manufacturing in Poland that dates back to 1961, today Unitra continues to design and manufacture its range of Hi-Fi products in Poland. Headquartered in Warsaw, Unitra’s team is dedicated to creating products that sound as good as they look and are built to last the test of time, says the distributor.
Designed to evoke memories of Hi-Fi’s ‘golden era’, whilst internally offering advanced audio engineering to deliver a luxurious musical experience, Unitra is at pains to point out that its products are designed to take music lovers back to a time before technology highjacked the simple pleasure of listening to music! Combined with some unique design features, such as switches that actually operate on the front of the device when selected by the corresponding remote control, every detail has been thought out, all designed to give the user the ultimate engaging experience.
Offering more
As well as the above, the Unitra range includes two x speaker cables – the KG40 with 4mm multi-strand OFC copper conductors covered in a natural yarn at £609 for a terminated 4m pair, and the KG25, with 2.5mm OFC copper conductors covered in a natural yarn at £249 for a terminated 4m pair.
Unitra is also supplying two unique vinyl test records, which are renowned by industry professionals to challenge far more expensive turntable combinations. The LP-01, which is described the perfect set-up disk for retailers or enthusiasts wanting to set up turntables perfectly is available at £59.00, whilst the LP-02, available for £129.00, is designed for laboratory testing conditions.
Commenting on the appointment, Alan Porter, Partner of The Audio Business, says, “We are thrilled to be representing Unitra and its stunning range of products to the UK market. As soon as we first saw the products, we wanted them, as they fit our company policy of only representing products that we would want to own ourselves! Not only are the products built to an extremely high standard, the sound quality is wonderfully uncomplicated, just delivering music honestly and effortlessly. Combined with the backing of some of the most passionate people we have ever met throughout our experience in audio, we look forward to working closely with the team to develop the UK market.”
Unitra products will be available in the UK from July 2025.
