Lewis CaliburnTwinkleTwinkleStar has announced a strategic collaboration with Ventola Projects Ltd., a UK-based specialist in LED lighting, immersive technology, audiovisual solutions and entertainment environments. The collaboration combines complementary expertise to transform traditional party rooms into engaging, revenue-generating attractions.
TwinkleTwinkleStar is a patent-pending multisensory entertainment system that combines interactive LED lighting, wireless audio, optional video displays and “scent technology”. Using a remote control or touch-sensitive panel, guests and operators can customise colors, lighting patterns, music, sounds and scents to create personalised experiences.
Ventola Projects brings over 30 years of experience in LED lighting, audiovisual technology, installation services and custom commercial projects. Through its VAvR brand, Ventola creates immersive lighting and display environments for entertainment centres, leisure facilities and commercial venues worldwide. Its expertise makes it a natural partner for advancing the TwinkleTwinkleStar concept.
“I’m incredibly excited about the opportunity to collaborate with Ventola Projects,” says Nick DiMatteo, Founder, Fortyfivegames. “My vision for TwinkleTwinkleStar has always been to transform traditional party rooms into attractions that create memorable guest experiences while delivering new business opportunities for operators. Ventola’s expertise in LED lighting, audiovisual technology and immersive entertainment environments complements that vision perfectly.
“I believe this collaboration has tremendous potential for both companies. TwinkleTwinkleStar introduces Ventola’s technology to exciting new applications and markets, while Ventola brings the technical expertise and industry experience to help expand our reach. Together, we have an opportunity to offer something truly different to the family entertainment and hospitality industries.”
“We are delighted to be collaborating with Nick and the team behind TwinkleTwinkleStar,” adds Mick Ventola, Founder of Ventola Projects. “Having worked in the entertainment and leisure industry for many years, we understand how important it is for venues to continually develop new ways to engage their customers and make the most of their existing spaces
“By combining our experience in LED lighting, audiovisual technology and immersive environments with the TwinkleTwinkleStar concept, we see a fantastic opportunity to help operators create something different, enhance the guest experience and introduce new revenue opportunities. We look forward to working together to bring this concept to life and seeing the possibilities it can offer entertainment venues worldwide.”
How does it work?
TwinkleTwinkleStar allows one room to support multiple experiences throughout the day. Birthday celebrations can transform into karaoke lounges, VIP dining experiences, sports-viewing parties, corporate gatherings, or themed events. Preprogrammed experiences, including a Happy Birthday celebration, make operation simple while allowing guests to personalise their surroundings.
For family entertainment centres, bowling centres, restaurants and hospitality venues, this flexibility creates opportunities to introduce premium party packages, attract new customers, encourage repeat visits and generate additional revenue using existing spaces. Rather than investing in separate rooms for different activities, operators can offer multiple experiences within the same footprint.
Guest comfort is also a priority. Adjustable lighting, sound, movement effects and optional scent features allow operators to accommodate different sensory preferences. Energy-efficient LED lighting and reusable digital effects provide additional flexibility without the expense of continually purchasing disposable decorations.
The collaboration brings together TwinkleTwinkleStar’s customisable multisensory concept and Ventola’s immersive lighting and audiovisual expertise to advance a new generation of adaptable entertainment environments.