IFA has always been a key part of TP Vision’s annual marketing plans. However, the potential risks posed to visitors, employees and partners by the uncertain pandemic situation has given the Philips TV & Sound team no choice but to make alternative plans.
So, for 2020, TP Vision will replace its usual significant presence at Berlin’s IFA fair with an informative series of online events for European media and trade, running from September 1 to 10.
As normal, the activity will be ‘opened’ on September 1 at 12.00 PM (CET) with an international press conference hosted by the CEO of Philips TV & Sound Europe at TP Vision, Kostas Vouzas. The conference will outline the company’s recent highlights, will reveal the star new products and will also present details of the company’s future plans.
TP Vision will then host a number of live online technical seminars – for invited media – held at set-times throughout the rest of the day.
The technical seminars will focus on the latest TV technology with TP Vision’s P.Q. guru Danny Tack; Philips Premium Sound highlights presented by head of Philips Sound Strategy at TP Vision Benoit Burette; and details on the latest Bowers & Wilkins TV sound system from Director of Product Communication at Bowers & Wilkins, Andy Kerr.
Commenting on the online launch events, Philips TV & Sound Europe at TP Vision CEO Kostas Vouzas says,”‘While we deeply regret not being able to attend IFA 2020, I’m extremely proud of the Philips TV & Sound team’s work in creating a strong and impactful digital launch event. We are excited to present to both the media and our trade partners our new stories and products in a different way and style that I’m confident will be both informative and fun for all.”