Smart home products may have a universal appeal, as it makes the lives of anyone who uses them easier, but it seems that there’s something to be said about boys and their toys. That’s because according to the latest research from PWC, men aged between 18 and 34 are the most likely early adopters of AI-powered devices.

Releasing its Global Consumer Insights Survey, PWC decided to take a look at how smart home devices were shaping the lives of consumers in the UK. The company found that around 14% of Brits already own a device powered by AI, which is higher than the 10% average globally. Not only were Brits more likely to already own a smart home device, but it seems that many already have it on their shopping lists. 24% of all consumers that don’t yet own an AI-powered device are supposedly looking into buying one in the future.

It’s not overly surprising to see smart home products are at the top of the shopping list for many consumers throughout the UK. In fact, this latest survey just backs up what Maplin found in its own research, which suggested demand for smart home products was soaring in the UK.

PWC’s research is based on a survey of more than 22,000 consumers across 27 countries, and identified the types of products and the issues people had when it came to the smart home. It found that men aged between 18 and 34 were most likely to be impulsive shoppers who expect next-day delivery, and are less bothered by online security and fraud issues. The demographic is also notable for their likelihood of living in a rented property.

It’s the rental market that could be of a concern to the custom install industry. If the biggest proponents of smart home technology are those that don’t own their own homes, then that means they will automatically opt for plug and play products. The silver lining for the industry will be that if users are that interested in the technology, then it could affect their rental decision – potentially leading to custom installers working with landlords to install technology for prospective renters.

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