Sanus has re-appointed Red Sheep Communications as consultants for UK PR and marketing communications activity, to assist with the brand’s 2023 focus on the custom installation and residential channels.
Red Sheep Communications returns to the role with Sanus after a period of three years, at a time when the brand is undergoing a period of growth and product development, which will help to reinforce its position as global leaders in TV wall mounts in the residential channel, while also increasing its penetration into the CI channel.
The Sanus portfolio of products includes flat panel TV mounts and stands, projector mounts, racks and AV furniture, speaker stands, cable management, HDMI cables and accessories.
Red Sheep has been tasked with promoting the brand to the UK’s custom installers and consumer electronics retailers through a tactical trade media relations campaign. Phil Hansen, Director of Red Sheep Communications says, “I am very pleased to once again be working with this premier brand to help it meet its business objectives in the UK market. Sanus leads the world in providing innovative solutions for AV mounting and is continuing to develop offerings that bring something new, different and better to the consumer.”
Dean Carroll, Sanus’ International Sales Director – Consumer, adds, “Our focus for 2023 is on the custom installation channel and residential sectors, with many new and exciting products due to be launched that will benefit retailers, installers and consumers alike.
“We identified a need to reinforce our communications with the channels via a targeted PR operation and, given Red Sheep’s previous success with the Sanus brand, going back to its introduction into the UK market in 2010, it was an obvious move for us to re-appoint the company and we look forward to working together again.”
Red Sheep will be working closely with Sanus’ marketing and communications specialist, Kathleen Hayden, who is based in Frankfurt, Germany, and oversees marketing activity for the EMEA region.